{"id":2026,"date":"2023-03-04T10:24:14","date_gmt":"2023-03-04T10:24:14","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?p=2026"},"modified":"2025-09-30T16:04:04","modified_gmt":"2025-09-30T16:04:04","slug":"dave-reeder-made-simple-media","status":"publish","type":"post","link":"https:\/\/www.ronins.co.uk\/dave-reeder-made-simple-media\/","title":{"rendered":"Dave Reeder &#8211; Made Simple Media"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2><nav><ul><li><a href=\"#introduction-rediscovering-the-spark\">Introduction: Rediscovering the Spark<\/a><\/li><li><a href=\"#the-inspiration-behind-made-simple-media\">Why He Started<\/a><\/li><li><a href=\"#who-are-they\">Who They Are<\/a><\/li><li><a href=\"#what-they-do-and-how-they-do-it\">What They Do (and How They Do It)<\/a><\/li><li><a href=\"#why-clients-stick\">Why Clients Stick<\/a><\/li><li><a href=\"#values-in-action\">Values in Action<\/a><\/li><li><a href=\"#the-human-side\">The Human Side<\/a><\/li><li><a href=\"#the-power-of-passion-and-dedication\">The Power of Passion and Dedication<\/a><\/li><li><a href=\"#conclusion-back-to-basics\">Conclusion: Back to Basics<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-0c489ff4 wp-block-group-is-layout-constrained\" style=\"background-color:#1d1d24;padding-top:32px;padding-right:32px;padding-bottom:40px;padding-left:32px\"><div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\" id=\"tldr\">TLDR<\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"> Dave Reeder runs Made Simple Media in Horsham, West Sussex. He builds websites, e-commerce platforms, and SEO campaigns that actually deliver. No jargon, no decks designed to impress awards juries \u2014 just work that keeps businesses running and customers happy. That\u2019s why almost all his clients stay. <\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"introduction-rediscovering-the-spark\"><span class=\"ez-toc-section\" id=\"Introduction_Rediscovering_the_Spark\"><\/span>Introduction: Rediscovering the Spark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">I hadn\u2019t seen Dave properly in years. We\u2019d worked together back in the agency days, late nights, stressful pitches, the kind of jobs where you learn to laugh at broken printers and impossible deadlines. He was the one who could cut through the noise and say, \u201cForget the fancy pitch, what does the client actually need?\u201d<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">We caught up recently in a pub in Horsham. Nothing fancy, just a couple of pints and a rambling conversation about what\u2019s changed and what hasn\u2019t. And what struck me is how much of that original spark he still carries. Some founders burn out, or chase hype. Dave never has. He\u2019s still about getting the job done properly.<\/p>\n<\/div>\n\n\n<section id=\"image-block_297701cf1b584bd73168b1b9edc78f0f\" class=\"image  block block--image\">\n\t\t\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"864\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793.jpg\" class=\" image__image  onview \" alt=\"made simple media\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793.jpg 1600w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793-300x162.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793-1024x553.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793-768x415.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/03\/made-simple-media-e1680265276793-1536x829.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-inspiration-behind-made-simple-media\"><span class=\"ez-toc-section\" id=\"Why_He_Started\"><\/span>Why He Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">By 2010, Dave had had enough. He\u2019d seen too many clients left with <a href=\"https:\/\/www.ronins.co.uk\/web-design-surrey\/\" data-type=\"page\" data-id=\"9999\">websites<\/a> that looked slick in a pitch but fell apart when real customers used them. He\u2019d watched agencies drag out projects because it suited their billing cycles. He thought: This isn\u2019t how it should be.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">So he set up shop in Horsham with a laptop, a small office, and a simple idea: strip away the fluff, make the work straightforward, keep the clients happy. He called it <a href=\"https:\/\/www.madesimplemedia.co.uk\" data-type=\"link\" data-id=\"https:\/\/www.madesimplemedia.co.uk\" target=\"_blank\" rel=\"noopener\">Made Simple Media<\/a>. The name wasn\u2019t marketing spin, it was a promise to himself.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Like most founders, he didn\u2019t get everything right at first. He admits he underpriced projects to win work. Nearly sank the business in year one. But those lessons stuck, and they shaped the ethos that still runs through the agency now.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"who-are-they\"><span class=\"ez-toc-section\" id=\"Who_They_Are\"><\/span>Who They Are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Made Simple Media is a lean team. Local roots in Horsham, a London address for clients who insist on face-to-face in the city. They don\u2019t push size or scale as a selling point. They push results.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The agency\u2019s sweet spot is the kind of work most businesses depend on but rarely get right:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>Websites that load quickly and don\u2019t break when traffic spikes.<\/li>\n\n\n\n<li>Online stores that guide customers smoothly from browsing to checkout.<\/li>\n\n\n\n<li>SEO strategies that bring in visitors, not vanity graphs.<\/li>\n\n\n\n<li>Hosting, CMS expertise, and the unglamorous fixes that keep things running.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">It\u2019s not work that makes headlines, but it\u2019s the stuff that pays bills.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"what-they-do-and-how-they-do-it\"><span class=\"ez-toc-section\" id=\"What_They_Do_and_How_They_Do_It\"><\/span>What They Do (and How They Do It)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Websites that stay up. No flimsy templates, no shortcuts. Dave builds for the real world , phones, patchy WiFi, impatient users.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ronins.co.uk\/ecommerce-agency\/\" data-type=\"page\" data-id=\"2216\">E-commerce<\/a> that feels human. Clear search, baskets that don\u2019t mysteriously empty, checkout that doesn\u2019t drag on. The details customers actually notice.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ronins.co.uk\/seo-agency\/\" data-type=\"page\" data-id=\"8146\">SEO as foundation, not afterthought.<\/a> A strong technical base, then steady work to grow visibility. Clients don\u2019t get lost in buzzwords \u2014 they get a site that ranks.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Concrete CMS mastery. A niche tool, but one Dave knows inside out. Many agencies won\u2019t touch it. He leaned in and built a reputation.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Social integration. Not \u201cviral campaigns.\u201d Just neat connections that let small teams post once and get value everywhere.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">And his process? Straightforward:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>Explore. Research, competitors, and a proper chat before writing code.<\/li>\n\n\n\n<li>Wireframe. Nail the flow, then add the visuals.<\/li>\n\n\n\n<li>Build &amp; test. Custom code, hammered until it holds.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Sounds simple, but it\u2019s the bit most agencies cut corners on.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"why-clients-stick\"><span class=\"ez-toc-section\" id=\"Why_Clients_Stick\"><\/span>Why Clients Stick<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Ninety-four percent retention over five years. In agency land, that\u2019s unheard of. Dave doesn\u2019t dress it up. He just says: \u201cWe answer the phone. We do what we said we\u2019d do. And if something breaks, we fix it.\u201d<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Clients praise his responsiveness. One told me: \u201cWe came to him expecting a basic rebuild. He spotted problems we didn\u2019t even know we had and fixed them before they bit us.\u201d That\u2019s the difference, not just delivery, but foresight.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"values-in-action\"><span class=\"ez-toc-section\" id=\"Values_in_Action\"><\/span>Values in Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Made Simple Media runs on two principles: quality and transparency. If a client\u2019s idea is weak, Dave will say it. If a request is pointless, he\u2019ll explain why. It\u2019s blunt, but it saves money and trust in the long run.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">One early client asked for a \u201cground-breaking\u201d animation that would have slowed their site to a crawl. Dave pushed back. \u201cDo you want something that looks clever or something your customers can use?\u201d They chose the latter. It saved them months of headaches.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-human-side\"><span class=\"ez-toc-section\" id=\"The_Human_Side\"><\/span>The Human Side<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Dave\u2019s not interested in building a \u201ccool agency culture\u201d for Instagram. He cares about people. Clients. Colleagues. The local community. He shows up at events. He backs industry groups. He believes the company you keep matters more than the slogans you stick on a wall.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">That\u2019s why his agency feels steady. Clients don\u2019t just buy a service,  they join a circle of trust.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Lessons From the Journey<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>Keep it simple. Over-engineering ruins more projects than under-funding.<\/li>\n\n\n\n<li>Price properly. Underpricing nearly killed the business early on. Lesson learned.<\/li>\n\n\n\n<li>Say no. If the work\u2019s wrong, if the client\u2019s toxic, if the budget doesn\u2019t cover the job \u2014 walk away. It always costs more later.<\/li>\n\n\n\n<li>Community counts. This industry\u2019s tight. Your reputation is your leverage.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-power-of-passion-and-dedication\"><span class=\"ez-toc-section\" id=\"The_Power_of_Passion_and_Dedication\"><\/span>The Power of Passion and Dedication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For Dave, this isn\u2019t just a job. It\u2019s craft. He cares about the details: navigation that makes sense, hosting that doesn\u2019t drop out, forms that actually deliver emails. He\u2019s stayed small enough to keep his hands in the work, big enough to take on meaningful clients.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Plenty of people in digital chase growth for growth\u2019s sake. Dave never has. He just wants to do good work, and keep doing it. That\u2019s what\u2019s kept Made Simple Media going when bigger outfits have burned out.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"conclusion-back-to-basics\"><span class=\"ez-toc-section\" id=\"Conclusion_Back_to_Basics\"><\/span>Conclusion: Back to Basics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Walking out of that Horsham pub, I thought: Dave hasn\u2019t changed much since the early days. Still blunt. Still grounded. Still building things that last. In a sector drowning in jargon, that\u2019s refreshing.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Made Simple Media isn\u2019t trying to be the biggest or flashiest agency in West Sussex. It\u2019s trying to be the one you can rely on. And after nearly a decade, the numbers say it\u2019s working.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\" id=\"call-to-action\"><span class=\"ez-toc-section\" id=\"Call_to_Action\"><\/span>Call to Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">If you want to talk to Dave, don\u2019t expect a hard sell. He\u2019ll tell you straight whether he can help, and what it\u2019ll take.o and a commitment to make a difference, one step at a time.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center has-pale-pink-color has-text-color has-link-color wp-elements-5dca744aaba679488ce792c8d336f4da wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\r\n<div id=\"author-info-block_58334b68e44b8de1c7e0d6f2e17a5c75\" class=\"author-info  block block--author-info\">\r\n\t\t\t<div class=\"block__content author-info__content container container--post \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 col-sm-7 author-info__image\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"321\" height=\"370\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18.png\" class=\"attachment-large size-large\" alt=\"Anthony Basker\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18.png 321w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18-260x300.png 260w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-12 col-sm-5 author-info__description\">\r\n\t\t\t\t<div class=\"author-info__subtitle h6\">Article by<\/div>\r\n\t\t\t\t<div class=\"author-info__title h4\">Anthony Basker<\/div>\r\n\t\t\t\t<div class=\"author-info__text p-small\">\u201cAnthony Basker is CEO of Ronins. A tech founder who\u2019s built and sold agencies, backed SaaS platforms, and still finds time to write. He\u2019s worked with brands from the UN to Nuffield Health, and, by his own admission, still can\u2019t play the guitar to save his life<\/div>\r\n\t\t\t\t<a class=\"author-info__link btn btn--text btn--text--underline\" href=\"https:\/\/www.ronins.co.uk\/author\/anthony\/\">\r\n\t\t\t\t\tMore about\t\t\t\t\tAnthony\t\t\t\t\t<svg class=\"svg_arrow_short\" width=\"7\" height=\"14\"><use xlink:href=\"#svg_arrow_short\" \/><\/svg>\t\t\t\t<\/a>\r\n\t\t\t\t<div class=\"author-info__buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/author\/anthony\/\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"Author page\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_home\" width=\"20\" height=\"20\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_home\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/anthonybasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_twitter\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_twitter\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/abasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_facebook\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_facebook\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uk.linkedin.com\/in\/anthonybasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_linkedin\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_linkedin\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Made Simple Media is a web design agency in Horsham West Sussex<\/p>\n","protected":false},"author":2,"featured_media":2027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_aToxNzA3MzU0Mjc2NTEzNjg5NjAwOw==_1707354276513689600":"","facebook_10161253504214805_141981865659710":"","linkedin_eefy-47Ira_eefy-47Ira":"","linkedin_eefy-47Ira_76520797":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/posts\/2026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/comments?post=2026"}],"version-history":[{"count":0,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/posts\/2026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media\/2027"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=2026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/categories?post=2026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/tags?post=2026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}