{"id":2733,"date":"2023-05-15T14:38:19","date_gmt":"2023-05-15T14:38:19","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?post_type=case_study&#038;p=2733"},"modified":"2025-07-01T20:36:30","modified_gmt":"2025-07-01T20:36:30","slug":"pure-hydration","status":"publish","type":"case_study","link":"https:\/\/www.ronins.co.uk\/case-study\/pure-hydration\/","title":{"rendered":"Pure Hydration"},"content":{"rendered":"\r\n<section id=\"banner-block_5dc1366afeae1b1007ea6b5925f3a540\" class=\"banner has-text-align-left  block--has_background_image   block block--banner\">\r\n\t\t<div class=\"block__background_image\"><picture><img decoding=\"async\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/branding-agency-london-1-scaled.jpg\" loading=\"eager\" class=\"banner__image  rellax \" alt=\"branding agency london\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\"><\/picture><\/div>\t<style> #banner-block_5dc1366afeae1b1007ea6b5925f3a540{ --block-wp-padding-top:9.85vw;--block-wp-padding-bottom:8.96vw;--block-wp-mobile-padding-top:49.33vw; }<\/style>\t<div class=\"block__content banner__content container \">\r\n\t\t<h1 class=\"block__subtitle  t-special banner__subtitle  \"><span class=\"ez-toc-section\" id=\"PURE_HYDRATION_BRAND_REFRESH\"><\/span>PURE HYDRATION BRAND REFRESH<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\t\t<h2 class=\"block__title  banner__title   \"><span class=\"ez-toc-section\" id=\"Brand_identity_and_logo_design_for_specialists_in_water_purification_and_filtration\"><\/span>Brand identity and logo design for specialists in water purification and filtration<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\t<a href=\"https:\/\/purehydration.com\/\" target=\"_blank\" rel=\"noopener\" class=\"btn btn--primary btn--primary--white \">\r\n  \t\tVisit site<svg class=\"svg_arrow\" width=\"24\" height=\"17\"><use xlink:href=\"#svg_arrow\"\/><\/svg>\t<\/a>\r\n\t\t\t<\/div>\r\n\t<\/section>\r\n\n\n\n<section id=\"text-simple-block_8a03adcff94ecc83a3b9fbda069d6d62\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_8a03adcff94ecc83a3b9fbda069d6d62{ --block-wp-padding-top:2.5vw;--block-wp-padding-bottom:2.5vw;--block-wp-mobile-padding-top:35.5vw;--block-wp-mobile-padding-bottom:17.6vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"A_THIRST_FOR_CHANGE\"><\/span>A THIRST FOR CHANGE<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-medium text-simple__text   onview \"><p>Headquartered near Guildford in Surrey, Pure Hydration are UK-based specialists in developing and manufacturing advanced water purification and filtration systems for outdoor enthusiasts, military personnel, and emergency relief workers. <\/p>\n<p>With a mission to keep people safely hydrated, they have extended their product ranges into eco-friendly consumer solutions. They needed a holistic brand refresh that reflected this move, connected more deeply with customers, and more accurately represented their uncompromising focus on high-quality products.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-2-col-block_d5fc206426b7748d83a93af78f2d4b27\" class=\"image-2-col has-text-align-left  block block--image-2-col\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"image-2-col__image_wrapper col-6  onview \">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-left-1024x683.jpg\" class=\" image-2-col__image  rellax \" alt=\"outdoor enthusiast drinking from branded water bottle\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-left-1024x683.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-left-300x200.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-left-768x512.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-left.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"image-2-col__image_wrapper col-6  onview \">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-right-1024x683.jpg\" class=\" image-2-col__image  rellax \" alt=\"gym-goer drinking from water branded bottle\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-right-1024x683.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-right-300x200.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-right-768x512.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-right.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"text-simple-block_c5c23850478f1ebe18da722f07b7fab2\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_c5c23850478f1ebe18da722f07b7fab2{ --block-wp-padding-top:2.5vw;--block-wp-padding-bottom:2.5vw;--block-wp-mobile-padding-top:35.5vw;--block-wp-mobile-padding-bottom:17.6vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-8\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"THE_BRAND_REFRESH_CHALLENGE\"><\/span>THE BRAND REFRESH CHALLENGE<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-regular text-simple__text   onview \"><p>Pure Hydration has built a reputation for delivering top-quality hydration solutions to outdoor enthusiasts, military personnel, and emergency workers operating in extreme environments. However, as they sought to expand their products into the eco-conscious consumer market, they faced a key challenge: how to evolve their brand to connect with a diverse range of customers without compromising their identity.<\/p>\n<p>On one hand, Pure needed to maintain their credibility with hardcore users who relied on their uncompromising standards and rugged performance. But they also wanted to establish relevance with mainstream consumers looking for sustainable, healthy living products. Bridging these audiences required a careful balancing act.<\/p>\n<p>Pure recognised the need for a holistic brand refresh to align their vision and product range under a consistent brand experience. This meant communicating their new consumer focus while retaining their authoritative edge in hydration technology. <\/p>\n<p>The refreshed brand had to feel relatable yet reliable, eco-friendly yet high-performance. By walking this line, Pure Hydration aimed to broaden their appeal while staying true to their identity as leaders in keeping people safely hydrated.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\r\n<section id=\"text-2-col-block_18792dccf4ea08ebe107dc599440361b\" class=\"text-2-col has-text-align-left  block block--text-2-col\">\r\n\t\t<style> #text-2-col-block_18792dccf4ea08ebe107dc599440361b {background-color:#101016} #text-2-col-block_18792dccf4ea08ebe107dc599440361b{ --block-wp-padding-top:3.47vw;--block-wp-padding-bottom:18.125vw;--block-wp-mobile-padding-top:12vw;--block-wp-margin-bottom:-19.583vw; }<\/style>\t<div class=\"block__content text-2-col__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-5 offset-xmd-1 text-2-col__content__left  onview \">\r\n\t\t\t\t<h2 class=\"block__subtitle  t-special text-2-col__subtitle  \"><span class=\"ez-toc-section\" id=\"THE_BRAND_REFRESH_SOLUTION\"><\/span>THE BRAND REFRESH SOLUTION<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"block__text  p-regular text-2-col__text   onview \"><p>To appeal to diverse audiences while maintaining a cohesive brand, our strategy centered on a flexible creative platform. This consisted of collages combining graphic elements, targeted imagery, and product visuals that could be tailored to each key customer group. For example, marketing to outdoor enthusiasts might feature mountain landscapes, while campaigns for eco-consumers would showcase green living.<\/p>\n<p>Tying these segmented creatives together is a bold, geometric monogram logo design. The logo&#8217;s crisp lines and angles reflect the advanced precision of Pure Hydration&#8217;s life-saving products. <\/p>\n<p>This distinctive, self-assured mark provides an anchor point to build versatile campaigns around, while instantly signaling the brand&#8217;s authority on cutting-edge hydration technology. <\/p>\n<p>Through this adaptable yet consistent approach, the branding strives to project confidence, purity, and an uncompromising spirit across all touchpoints.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-xmd-5 offset-xmd-1 text-2-col__content__right  onview \">\r\n\t\t\t\t<h2 class=\"block__subtitle  t-special text-2-col__subtitle  \"><span class=\"ez-toc-section\" id=\"CHANGE_DELIVERED\"><\/span>CHANGE DELIVERED<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\t<ul class=\"list-white\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/brand-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Identity\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/logo-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLogo Design\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/web-design-surrey\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeb Design\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/brand-identity-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Messaging\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/brand-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Guidelines\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/ecommerce-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tE-commerce\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/ux-consultancy\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUser Experience Design\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/ux-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUser Interface Design\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/graphic-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial Media Graphics\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/graphic-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSocial Posts\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/graphic-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPackaging\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section id=\"image-block_33e38c07b7074a598078320badbec8f9\" class=\"image  block block--image\">\n\t\t\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/logo-before-after-1800x1000.jpg\" class=\" image__image  onview \" alt=\"brand refresh - before and after logo design for pure hydration\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction.png\" alt=\"pure hydration logo construction\" class=\"wp-image-2736\" style=\"object-fit:cover\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction.png 1920w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction-300x169.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction-1024x576.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction-768x432.png 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-logo-construction-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<section id=\"image-block_eb5e08b33f348623de76d64db11d5c1a\" class=\"image  block--has_background_image   block block--image\">\n\t<div class=\"block__background_image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013.jpeg\" class=\" image__image  rellax \" alt=\"pure hydration identity by branding agency ronins\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013.jpeg 1920w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013-300x169.jpeg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013-1024x576.jpeg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013-768x432.jpeg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.013-1536x864.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\t<style> #image-block_eb5e08b33f348623de76d64db11d5c1a{ --block-wp-padding-top:23vw;--block-wp-padding-bottom:23vw;--block-wp-mobile-padding-top:18.93vw;--block-wp-mobile-padding-bottom:18.93vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"text-simple-block_d5b170069863c397401104e35621a245\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_d5b170069863c397401104e35621a245{ --block-wp-padding-top:2vw;--block-wp-padding-bottom:2vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"BRAND_IDENTITY_REVITALISATION\"><\/span>BRAND IDENTITY REVITALISATION<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-medium text-simple__text   onview \"><p>From the output of a series of <a href=\"https:\/\/www.ronins.co.uk\/brand-identity-agency\/\">discovery workshops<\/a> that explored the competitive landscape, defined Pure Hydration&#8217;s value proposition and identified key audiences, we were able to explore visual routes that bore the trusted, rugged characteristics of Pure&#8217;s humanitarian\/military provenance and the consumer-friendly appeal of brands such as Chillys and Larq.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_72e0b3e6b4c0bb41f2c6d5182e089abf\" class=\"image  block block--image\">\n\t\t<style> #image-block_72e0b3e6b4c0bb41f2c6d5182e089abf {background-color:#101016}<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.035-1800x1000.jpeg\" class=\" image__image  onview \" alt=\"brand makeover for pure hydration\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_41b9caacade917334b02421e3eaff716\" class=\"image  block block--image\">\n\t\t\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.039-1800x1000.jpeg\" class=\" image__image  onview \" alt=\"Pure Hydration branding update\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_56f7bd32a792f474f92e444811d6937b\" class=\"image  block block--image\">\n\t\t<style> #image-block_56f7bd32a792f474f92e444811d6937b {background-color:#101016} #image-block_56f7bd32a792f474f92e444811d6937b{ --block-wp-padding-bottom:3vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/Pure-Guidelines.028-1800x1000.jpeg\" class=\" image__image  onview \" alt=\"Brand identity agency work for Pure Hydration\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"text-simple-block_0c3b0671f0a24553ae19b9ba717da8dd\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_0c3b0671f0a24553ae19b9ba717da8dd{ --block-wp-padding-top:2vw;--block-wp-padding-bottom:2vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"A_REVAMPED_CREATIVE_PLATFORM\"><\/span>A REVAMPED CREATIVE PLATFORM<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-medium text-simple__text   onview \"><p>Pure now have a flexible design system of distinctive brand assets that can be brought together in montages to connect with specific audiences around the world \u2013 from climate-conscious Gen Zs, to mission-ready Special Forces operatives. <\/p>\n<p>The simple, crisp geometry of the logo design creates a memorable brand mark that elevates <a href=\"https:\/\/purehydration.com\/\" target=\"_blank\" rel=\"noopener\">Pure Hydration<\/a> to the industry leaders they are. The monogram can be easily deployed at every brand touchpoint, and cements their presence on a wide variety of applications.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_9030fe5176796d956b2a3d5d2ac568b5\" class=\"image  block--has_background_image   block block--image\">\n\t<div class=\"block__background_image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery.jpeg\" class=\" image__image  rellax \" alt=\"brand identity business card stationery for Pure Hydration\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery.jpeg 1920w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery-300x169.jpeg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery-1024x576.jpeg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery-768x432.jpeg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-branding-stationery-1536x864.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\t<style> #image-block_9030fe5176796d956b2a3d5d2ac568b5{ --block-wp-padding-top:23vw;--block-wp-padding-bottom:23vw;--block-wp-mobile-padding-top:18.93vw;--block-wp-mobile-padding-bottom:18.93vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_9b9a89d14f769b95db47e9dc82448741\" class=\"image  block--has_background_image   block block--image\">\n\t<div class=\"block__background_image\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background.jpg\" class=\" image__image  rellax \" alt=\"pure hydration branding for travel\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background.jpg 1920w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background-300x200.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background-1024x683.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background-768x512.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-travel-background-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\t<style> #image-block_9b9a89d14f769b95db47e9dc82448741{ --block-wp-padding-top:6vw;--block-wp-padding-bottom:6vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-website-shopping-basket-e1683305207902-1800x1000.jpg\" class=\" image__image  onview \" alt=\"pure hydration e-commerce design following identity revamp\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"text-simple-block_a0eaf2e393dd1cda25706f41a1f4e598\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_a0eaf2e393dd1cda25706f41a1f4e598{ --block-wp-padding-top:2vw;--block-wp-padding-bottom:2vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"A_SHOPIFY_DESIGN_MAKEOVER\"><\/span>A SHOPIFY DESIGN MAKEOVER<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-medium text-simple__text   onview \"><p>The new visual identity has been applied to their <a href=\"https:\/\/www.ronins.co.uk\/shopify-development-agency\/\">Shopify e-commerce website design<\/a>, with a revamped theme that pours new life into the <a href=\"https:\/\/www.ronins.co.uk\/ux-design-agency\/\">user experience<\/a>. A streamlined site architecture shortens <a href=\"https:\/\/www.ronins.co.uk\/ux-consultancy\/\">user journeys<\/a> making it easier for them to find products and understand their benefits. <\/p>\n<p>The addition of a blog provides Pure with a platform to <a href=\"https:\/\/www.ronins.co.uk\/seo-agency\/\">boost topical authority<\/a> and attract new visitors with <a href=\"https:\/\/www.ronins.co.uk\/seo-agency\/\">SEO-friendly content<\/a> that conveys their brand story and company values.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_dac168f96132fb21c5bb0457eae2461d\" class=\"image  block block--image\">\n\t\t<style> #image-block_dac168f96132fb21c5bb0457eae2461d {background-color:#101016} #image-block_dac168f96132fb21c5bb0457eae2461d{ --block-wp-padding-bottom:3vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-ecommerce-website-1800x1000.png\" class=\" image__image  onview \" alt=\"pure hydration ecommerce website design following brand modernisation\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-1024x500.jpg\" alt=\"shopify ecommerce components\" class=\"wp-image-4641\" style=\"object-fit:cover\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-1024x500.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-300x147.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-768x375.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-1536x751.jpg 1536w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/10\/shopify-ecommerce-components-2048x1001.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<section id=\"image-block_d74c9491046de9dd2a2387aec9d32d9a\" class=\"image  block block--image\">\n\t\t<style> #image-block_d74c9491046de9dd2a2387aec9d32d9a{ --block-wp-padding-bottom:2vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-advertising.jpg\" class=\" image__image  onview \" alt=\"visual refresh for pure hydration advertising\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-advertising.jpg 1280w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-advertising-300x169.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-advertising-1024x576.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/05\/pure-hydration-advertising-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\r\n\r\n<section id=\"testimonials-block_7247d446a2d0ce06fecf22f273b84090\" class=\"testimonials testimonials--google  block block--testimonials\">\r\n\t\t<style> #testimonials-block_7247d446a2d0ce06fecf22f273b84090{ --block-wp-padding-bottom:2vw; }<\/style>\t\t\t<figure class=\"testimonials__img-rating\">\r\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/07\/Google-Rating.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t<\/figure>\r\n\t\t<div class=\"block__content container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-10 offset-xmd-1 testimonials__content\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"testimonials__content__item\">\r\n\t\t\t\t\t\t<p class=\"testimonials__content__testimonial\">We can&#8217;t stop looking at our new site, we just love the look and feel of it. You have made us look like a million dollars, thank you!<\/p>\r\n\t\t\t\t\t\t<span class=\"testimonials__content__name\"><\/span>\r\n\t\t\t\t\t\t<span class=\"testimonials__content__company\">PURE HYDRATION<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\r\n<section id=\"contact-block_7bf76f4a2e129977ce1cfee71082b9f5\" class=\"contact has-text-align-left  block block--contact\">\r\n\t\t<style> #contact-block_7bf76f4a2e129977ce1cfee71082b9f5 {background-color:#101016}<\/style>\t<div class=\"block__content contact__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 col-sm-5\">\r\n\t\t\t\t<h2 class=\"block__title  contact__title  h2 t-ff--secondary  onview \"><span class=\"ez-toc-section\" id=\"Lets_talk\"><\/span>Let&#8217;s talk<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<div class=\"block__text  text_1 t-ff--primary contact__text   onview \">If you\u2019re brand is in need of a refresh, we\u2019d love to help you.<\/div>\r\n\t\t\t\t\t<a\r\n\t\thref=\"tel:01483399182\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--text btn--text--underline phone t-ff--primary t-fw--regular  onview \">\r\n  \t\t01483 399182\t<\/a>\r\n\t\t\t\t\t\t\t<a\r\n\t\thref=\"mailto:hello@ronins.co.uk\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--text btn--text--underline mail t-ff--primary t-fw--regular  onview \">\r\n  \t\thello@ronins.co.uk\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"block__text  text_2 t-ff--primary contact__text   onview \">Give us a call, drop an email or send us a message and we\u2019ll get right back to you.<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-12 col-sm-7 form-label-animated  onview \">\r\n\t\t\t\t\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1785-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1785\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/case_study\/2733#wpcf7-f1785-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1785\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1785-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"label-name\">Your name<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">Your email<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">Your phone number<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone-number\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone-number\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">How can we help?<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"r_keyword\" \/>\n<p><button type=\"submit\" class=\"btn btn--primary btn--primary--white\">Send Message<\/button>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A brand refresh, logo design and brand guidelines for Pure Hydration \u2013  water purification and filtration specialists.<\/p>\n","protected":false},"featured_media":4600,"template":"","case-study-category":[44,47,45],"case-study-tag":[51,134,62,59],"class_list":["post-2733","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-study-category-brand","case-study-category-ecommerce","case-study-category-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case_study\/2733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media\/4600"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case-study-category?post=2733"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case-study-tag?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}