{"id":4700,"date":"2023-10-06T11:10:20","date_gmt":"2023-10-06T11:10:20","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?p=4700"},"modified":"2025-02-25T12:34:23","modified_gmt":"2025-02-25T12:34:23","slug":"internal-external-stakeholders-identification","status":"publish","type":"post","link":"https:\/\/www.ronins.co.uk\/internal-external-stakeholders-identification\/","title":{"rendered":"Internal and External Stakeholders Identification: The Pillar of Project Success"},"content":{"rendered":"
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Welcome to post 3 of my Project Management key skills series<\/a>. In previous posts, we covered the importance of setting project goals and objectives (you can check the post here), and we explored the importance of project scope and how to manage scope creep (refresh your memory here<\/a>).<\/p>\n<\/div>\n\n

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In this article, we examine the roles of key internal and external stakeholders and how their delicate relationships can impact projects and timelines.<\/p>\n<\/div>\n\n

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<\/span>What Are Stakeholders?<\/span><\/h2>\n<\/div>\n\n
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Before we discuss the importance of identifying stakeholders, let’s clarify what stakeholders are in the context of project management. Stakeholders are individuals, groups, or organisations that have an interest in the project’s outcome. They can be internal or external to the organisation and can be further categorised as primary or secondary. Often, a project will have a variety of stakeholders, and each will have its own role, responsibility, and expectation, which needs to be accounted for.<\/p>\n<\/div>\n\n

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<\/span>The Importance of Identifying Stakeholders<\/span><\/h2>\n<\/div>\n\n
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Identifying internal and external stakeholders is an important stage of kickstarting a project. It sets the stage for effective communication, collaboration, and decision-making throughout the project’s lifecycle.  <\/p>\n<\/div>\n\n

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A study carried out by Wellingtone<\/a> on over 110 organisations across 29 countries placed Stakeholder Management<\/strong> as the most valuable process in project management and one of the easiest to implement.<\/p>\n<\/div>\n\n\n

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Once you have identified these, don\u2019t be afraid to share them with your full team (client included) to ensure everyone understands each other\u2019s roles and knows how to communicate efficiently within the team.<\/p>\n<\/div>\n\n

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<\/span>What are external stakeholders?<\/span><\/h2>\n<\/div>\n\n
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External stakeholders are all individuals outside your organisation. For Ronins, as a digital agency, external stakeholders are everyone not part of our company, such as clients, suppliers, competitors, and vendors.<\/p>\n<\/div>\n\n

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When looking at your external stakeholders specifically for a project, you need to look at who your client is and everyone who is somehow related to the project’s success. For example, when we worked on our Orbus<\/a> website design<\/a> and development project, we identified a variety of stakeholders:<\/p>\n<\/div>\n\n

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