{"id":5273,"date":"2023-12-27T11:12:09","date_gmt":"2023-12-27T11:12:09","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?page_id=5273"},"modified":"2025-07-14T13:58:27","modified_gmt":"2025-07-14T13:58:27","slug":"ecommerce","status":"publish","type":"page","link":"https:\/\/www.ronins.co.uk\/web-design-insights\/ecommerce\/","title":{"rendered":"Web Insights &#8211;  eCommerce"},"content":{"rendered":"\r\n<section id=\"subtopic-banner-block_f86a46c44037d36fe27206c858346642\" class=\"subtopic-banner has-text-align-left  block--has_background_image   block block--subtopic-banner\">\r\n\t<div class=\"block__background_image\"><img decoding=\"async\" width=\"2160\" height=\"795\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights.jpg\" class=\" subtopic-banner__image \" alt=\"ecommerce insights\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights.jpg 2160w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights-300x110.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights-1024x377.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights-768x283.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights-1536x565.jpg 1536w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/ecommerce-insights-2048x754.jpg 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div>\t\t<div class=\"block__content subtopic-banner__content container t-text-center\">\r\n\t\t\t<a\r\n\t\thref=\"https:\/\/www.ronins.co.uk\/web-design-insights\/\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--underline t-special \">\r\n    \tWeb Design Insights\t<\/a>\r\n\t\t\t\t<h1 class=\"block__title  subtopic-banner__title   \"><span class=\"ez-toc-section\" id=\"Your_eCommerce_store_should_be_your_best_salesperson_Is_it\"><\/span>Your eCommerce store should be your best salesperson. Is it?<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\t\t<div class=\"post__content__info\">\r\n\t\t\t<span class=\"post__content__date\">Updated: July 14, 2025<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section id=\"text-simple-block_0e19a77288bb83a57225d675a323a671\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_0e19a77288bb83a57225d675a323a671 {background-color:#101016} #text-simple-block_0e19a77288bb83a57225d675a323a671{ --block-wp-padding-top:4vw;--block-wp-padding-bottom:2vw;--block-wp-mobile-padding-top:6vw;--block-wp-mobile-padding-bottom:4vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10\">\n\t\t\t\t<h3 class=\"block__subtitle  t-special text-simple__subtitle   onview \"><span class=\"ez-toc-section\" id=\"MOST_ECOMMERCE_SITES_LOOK_THE_PART_BUT_TOO_MANY_FAIL_TO_CONVERT\"><\/span>MOST ECOMMERCE SITES LOOK THE PART, BUT TOO MANY FAIL TO CONVERT.<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\t\t\t\t<div class=\"block__text  p-medium text-simple__text   onview \"><p>We\u2019ve rebuilt platforms where the design was glossy, the tech stack bloated, and the checkout experience full of friction. The result? Abandoned carts, lost sales, and frustrated teams. A great eCommerce site doesn\u2019t just showcase products\u2014it removes every obstacle to buying.<\/p>\n<p>This hub exists to share what we\u2019ve learnt building high-performing eCommerce for brands who need their digital to actually deliver.<\/p>\n<p>From optimised Shopify builds to custom stacks for high-volume retailers, we design with conversion in mind. No fluff. Just proven tactics, sharp UX, and smarter decisions that turn casual visitors into loyal customers.<\/p>\n<\/div>\r\n\t\t\t\t\t<a\r\n\t\thref=\"#contact\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--primary btn--primary--white  onview \">\r\n  \t\tLets Talk<div class=\"btn__arrow_wrapper\"><div class=\"btn__arrow_wrapper_clip\"><svg class=\"svg_arrow\" width=\"24\" height=\"17\"><use xlink:href=\"#svg_arrow\"\/><\/svg><svg class=\"svg_arrow\" width=\"24\" height=\"17\"><use xlink:href=\"#svg_arrow\"\/><\/svg><\/div><\/div>\t<\/a>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\r\n<section id=\"image-text-links-block_ecd2475a56ecd1d6289d812ce7847ed4\" class=\"image-text-links  block block--image-text-links\">\r\n\t\t<style> #image-text-links-block_ecd2475a56ecd1d6289d812ce7847ed4{ --block-wp-padding-top:2vw;--block-wp-padding-bottom:2vw;--block-wp-margin-top:8vw;--block-wp-margin-bottom:7.7vw;--block-wp-mobile-margin-bottom:12vw; }<\/style>\t<div class=\"block__content image-text-links__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-6 image-text-links__content__text  onview \">\r\n\t\t\t\t\t\t\t\t<h2 class=\"block__title  image-text-links__title    onview \"><span class=\"ez-toc-section\" id=\"Trends_dont_matter_unless_they_convert\"><\/span>Trends don\u2019t matter unless they convert.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<div class=\"block__text  p-regular image-text-links__text   onview \"><p>We track what\u2019s emerging, from AI-driven personalisation to eco-conscious checkout flows, but filter out the noise. The real focus? What\u2019s worth adopting now to boost customer lifetime value, reduce returns, and lift conversion. If it doesn\u2019t drive growth, we don\u2019t chase it.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" onview \">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\r\n\t\thref=\"#\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--text btn--text--full \">\r\n  \t\tArticles coming soon&#8230;<svg class=\"svg_arrow_short\" width=\"7\" height=\"14\"><use xlink:href=\"#svg_arrow_short\"\/><\/svg>\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-xmd-6 col-md-5 offset-md-1 image-text-links__content__image  onview \">\r\n\t\t\t\t<div class=\"image-text-links__image image-animation__wrapper  onview \">\r\n\t\t\t\t\t<img decoding=\"async\" width=\"733\" height=\"1024\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/user-centric-website-design-733x1024.webp\" class=\" image-text-links__image  onview \" alt=\"user experience web design principles\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/user-centric-website-design-733x1024.webp 733w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/user-centric-website-design-215x300.webp 215w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/user-centric-website-design-768x1073.webp 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/user-centric-website-design.webp 916w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\r\n<section id=\"image-text-links-block_852291a651dfa095691794131860186b\" class=\"image-text-links has-image-on-left  block block--image-text-links\">\r\n\t\t\t<div class=\"block__content image-text-links__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-6 image-text-links__content__text  onview \">\r\n\t\t\t\t\t\t\t\t<h2 class=\"block__title  image-text-links__title    onview \"><span class=\"ez-toc-section\" id=\"What_We_Write_About\"><\/span>What We Write About<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<div class=\"block__text  p-regular image-text-links__text   onview \"><p><strong>Commercial-first thinking:<\/strong> We don\u2019t chase trends for the sake of it. Every insight we share is grounded in how it affects sales, conversion rates, and customer lifetime value. Whether it\u2019s tech, design, or strategy, we write to drive outcomes.<\/p>\n<p><strong>User journeys, not just UI:<\/strong> From cart abandonment to mobile checkout flow, we explore the pinch points that cost brands money, and how to fix them. Our content gets tactical about UX that leads to action, not just aesthetics.<\/p>\n<p><strong>Tech that earns its keep:<\/strong> We break down what\u2019s worth investing in, from composable commerce stacks to AI-assisted merchandising. No platform hype. Just clear, strategic thinking on what tech delivers ROI.<\/p>\n<p><strong>Growth levers revealed:<\/strong> What makes one eCommerce site outperform another? We share lessons from projects that moved the needle, through better content architecture, smarter analytics, or small changes with big upside.<\/p>\n<p><strong>SEO &amp; CRO in sync:<\/strong> We cover where search intent meets purchase intent\u2014and how to structure your site for both. Our pieces combine organic visibility with design that converts clicks into revenue.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-xmd-6 col-md-5 offset-md-1 image-text-links__content__image  onview \">\r\n\t\t\t\t<div class=\"image-text-links__image image-animation__wrapper  onview \">\r\n\t\t\t\t\t<img decoding=\"async\" width=\"733\" height=\"1024\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/lead_developer_2x-733x1024.webp\" class=\" image-text-links__image  onview \" alt=\"lead developer\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/lead_developer_2x-733x1024.webp 733w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/lead_developer_2x-215x300.webp 215w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/lead_developer_2x-768x1073.webp 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/lead_developer_2x.webp 916w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\r\n<section id=\"image-text-links-block_9b4b9bd9efc88b777beb0faf90b6d03b\" class=\"image-text-links  block block--image-text-links\">\r\n\t\t\t<div class=\"block__content image-text-links__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-6 image-text-links__content__text  onview \">\r\n\t\t\t\t\t\t\t\t<h2 class=\"block__title  image-text-links__title    onview \"><span class=\"ez-toc-section\" id=\"Who_We_Write_It_For\"><\/span>Who We Write It For<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<div class=\"block__text  p-regular image-text-links__text   onview \"><p><strong>Founders and commercial leads:<\/strong> You\u2019re not here for theory. You want clarity on what\u2019s working\u2014and what\u2019s holding you back. Our insights help leaders make faster, smarter digital decisions that grow the bottom line.<\/p>\n<p><strong>Brand and eCom managers<\/strong>: We get the pressure to perform. You\u2019re balancing creative, tech, and KPIs daily. This hub gives you ideas, language, and leverage to move faster and make a case for change.<\/p>\n<p><strong>Agencies and digital partners:<\/strong> Whether you\u2019re on delivery or strategy, our content offers sharp, senior-level perspectives that cut through noise and get to the business impact of better eCommerce.<\/p>\n<p><strong>VCs and advisors:<\/strong> Looking at portfolio optimisation or due diligence? Our lens on performance, scalability and UX can help you assess eCommerce readiness from a strategic standpoint.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-xmd-6 col-md-5 offset-md-1 image-text-links__content__image  onview \">\r\n\t\t\t\t<div class=\"image-text-links__image image-animation__wrapper  onview \">\r\n\t\t\t\t\t<img decoding=\"async\" width=\"733\" height=\"1024\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/development_team_2x-733x1024.webp\" class=\" image-text-links__image  onview \" alt=\"development team\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/development_team_2x-733x1024.webp 733w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/development_team_2x-215x300.webp 215w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/development_team_2x-768x1073.webp 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2025\/06\/development_team_2x.webp 916w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\r\n<section id=\"faq-block_1d99450463b4a94daec0d5087964e000\" class=\"faq faq-schema secondary-layout has-text-align-left  block block--faq\"  itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" aria-label=\"Frequently Asked Questions\">\r\n\t\t\t<div class=\"block__content faq__content container \">\r\n\t\t\t\t<h2 class=\"block__title  faq__title    onview \"><span class=\"ez-toc-section\" id=\"eCommerce_FAQs\"><\/span>eCommerce FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t<div class=\"faq__list_1\">\r\n\t\t\t\t\t\t\t<div class=\"faq_accordion accordion-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">What makes an eCommerce site convert better?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.ronins.co.uk\/cro-agency\/\">Conversion<\/a> comes down to trust, speed, clarity and ease. Clear product pages, fast-loading <a href=\"https:\/\/www.ronins.co.uk\/ux-design-agency\/\">UX<\/a>, and seamless checkout flow are essentials. We focus on removing friction, from decision to payment, while guiding the user toward action. Small fixes like better CTA placement or simplified navs can shift metrics fast.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">Why does mobile UX matter so much now?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Over 70% of retail traffic is <a href=\"https:\/\/www.ronins.co.uk\/responsive-web-design-agency\/\">mobile<\/a>, and growing. Mobile <a href=\"https:\/\/www.ronins.co.uk\/ux-consultancy\/\">UX<\/a> must load fast, feel intuitive, and reduce cognitive effort. Thumb-friendly navigation, smart filters, and fast checkouts aren\u2019t nice-to-haves\u2014they\u2019re baseline. We design for mobile-first intent, not desktop experiences squeezed into smaller screens.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">When should I switch platforms or replatform?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Consider re-platforming to another <a href=\"https:\/\/www.ronins.co.uk\/ecommerce-agency\/\">ecommerce<\/a> software when growth is blocked by poor performance, limited integrations, or spiralling dev costs. If your current tech can\u2019t support your catalogue, promotions, or international expansion, it\u2019s time to rethink. We help brands assess this risk and choose tech that scales with them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">What\u2019s the ROI of better product UX?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Better UX helps customers understand, trust and buy your products faster. Enhanced images, sticky CTAs, reviews, and FAQ sections lift engagement and reduce returns. We\u2019ve seen clients increase basket size, AOV and retention just by improving the decision-making experience across product detail pages.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">How do I reduce abandoned cart rates fast?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Start with clarity and trust: clear pricing, shipping info, and secure checkout messaging. Remove distractions, simplify forms, and consider exit intent offers. Most importantly, optimise load times. Speed is conversion. Every extra second of friction at checkout increases drop-off and costs you revenue.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"faq__list_2\">\r\n\t\t\t\t\t\t\t<div class=\"faq_accordion accordion-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">Is Shopify still the best for scaling D2C?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>For most D2C brands, yes. <a href=\"https:\/\/www.ronins.co.uk\/shopify-development-agency\/\">Shopify<\/a> offers speed, stability, and an evolving app ecosystem, but only when used well. Poor theme choice, plugin overload, and bad content structure limit growth. We help brands go beyond templates with custom UX that actually drives conversion.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">Can SEO and CRO be optimised together?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Absolutely, and they should be. Great <a href=\"https:\/\/www.ronins.co.uk\/seo-agency\/\">SEO<\/a> gets traffic; smart <a href=\"https:\/\/www.ronins.co.uk\/cro-agency\/\">CRO<\/a> converts it. We build site architectures that rank and perform. That means readable pages, fast load times, and intuitive flows. No keyword stuffing. No bloated scripts. Just joined-up thinking that earns results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">How do I know what to optimise first?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>We always start with user data. Heatmaps, drop-off points, and funnel analysis show where revenue is leaking. From there, we prioritise changes with the greatest ROI. Often it\u2019s checkout UX, mobile nav, or better merchandising. You fix what blocks buying. Then you scale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">Should I consider composable commerce now?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re scaling fast or need deep integration flexibility, yes. Composable architecture separates front-end from back-end\u2014giving you control and speed. It\u2019s not right for every brand, but when used well it enables richer experiences, faster updates, and lower long-term tech debt.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t\t\t<details class=\" onview \" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n\t\t\t\t\t\t\t<summary class=\"faq__question h4\"  itemprop=\"name\">Why do Ronins write about eCommerce strategy?<\/summary>\r\n\t\t\t\t\t\t\t<div class=\"faq__panel content\" itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\r\n\t\t\t\t\t\t\t\t<div class=\"faq__answer\" itemprop=\"text\">\r\n\t\t\t\t\t\t\t\t\t<p>Because outcomes matter. And too many brands are misled by surface-level design or platform hype. We\u2019ve built eCommerce for challenger brands and major retailers, and we write to share what actually works. This hub is our way of offering clarity to those building with intent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/details>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n\n\n\t<section id=\"editors-picks-block_6307c1eb23c4abc5fe284ac5de9d4d1a\" class=\"editors-picks has-text-align-left  block block--editors-picks\">\n\t\t\t\t<style> #editors-picks-block_6307c1eb23c4abc5fe284ac5de9d4d1a {background-color:#101016} #editors-picks-block_6307c1eb23c4abc5fe284ac5de9d4d1a{ --block-wp-margin-top:5vw;--block-wp-mobile-margin-top:8vw; }<\/style>\t\t<div class=\"block__content editors-picks__content container\">\n\t\t\t<div class=\"editors-picks__header\">\n\t\t\t\t<h2 class=\"block__title  editors-picks__title    onview \"><span class=\"ez-toc-section\" id=\"Editors_Picks\"><\/span>Editors\u2019 Picks<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-xmd-6 onview\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<div class=\"post-card__item post-card--simple\">\r\n\t\t\t<div class=\"post-card__image\">\r\n\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/hub\/european-accessibility-act-uk\/\">\r\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-300x133.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-300x133.webp 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-1024x455.webp 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-768x341.webp 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-1536x683.webp 1536w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/european-accessibility-act-hero-2048x910.webp 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"post-card__content\">\r\n\t\t<h2 class=\"post-card__title h4\"><span class=\"ez-toc-section\" id=\"European_Accessibility_Act_2025_What_UK_Businesses_Need_to_Know_Now\"><\/span><a href=\"https:\/\/www.ronins.co.uk\/hub\/european-accessibility-act-uk\/\">European Accessibility Act 2025: What UK Businesses Need to Know Now<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-xmd-6 onview\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<div class=\"post-card__item post-card--simple\">\r\n\t\t\t<div class=\"post-card__image\">\r\n\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/hub\/empathy-is-a-ux-superpower\/\">\r\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/06\/empathy-in-ux-300x133.jpeg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"empathy is a ux design superpower\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/06\/empathy-in-ux-300x133.jpeg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/06\/empathy-in-ux-1024x455.jpeg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/06\/empathy-in-ux-768x341.jpeg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/06\/empathy-in-ux.jpeg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"post-card__content\">\r\n\t\t<h2 class=\"post-card__title h4\"><span class=\"ez-toc-section\" id=\"Harnessing_Empathy_to_Transform_User_Experiences\"><\/span><a href=\"https:\/\/www.ronins.co.uk\/hub\/empathy-is-a-ux-superpower\/\">Harnessing Empathy to Transform User Experiences<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-xmd-6 onview\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<div class=\"post-card__item post-card--simple\">\r\n\t\t\t<div class=\"post-card__image\">\r\n\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/hub\/how-to-create-beautiful-search-friendly-websites\/\">\r\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/04\/how-to-create-sep-friendly-websites-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"how to create search-friendly websites\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/04\/how-to-create-sep-friendly-websites-300x169.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/04\/how-to-create-sep-friendly-websites-1024x576.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/04\/how-to-create-sep-friendly-websites-768x432.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/04\/how-to-create-sep-friendly-websites.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"post-card__content\">\r\n\t\t<h2 class=\"post-card__title h4\"><span class=\"ez-toc-section\" id=\"Mastering_Design_SEO_for_Search-Friendly_Websites\"><\/span><a href=\"https:\/\/www.ronins.co.uk\/hub\/how-to-create-beautiful-search-friendly-websites\/\">Mastering Design &#038; SEO for Search-Friendly Websites<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-xmd-6 onview\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<div class=\"post-card__item post-card--simple\">\r\n\t\t\t<div class=\"post-card__image\">\r\n\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/hub\/website-speed-optimisation\/\">\r\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-300x133.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"web speed optimisation hero\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-300x133.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-1024x455.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-768x341.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-1536x682.jpg 1536w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-speed-optimisation-hero-2048x909.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"post-card__content\">\r\n\t\t<h2 class=\"post-card__title h4\"><span class=\"ez-toc-section\" id=\"Website_Speed_Optimisation\"><\/span><a href=\"https:\/\/www.ronins.co.uk\/hub\/website-speed-optimisation\/\">Website Speed Optimisation<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\r\n<section id=\"contact-block_78d60f711d4da3032db76366e82fcce1\" class=\"contact has-text-align-left  block block--contact\">\r\n\t\t\t<div class=\"block__content contact__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 col-sm-5\">\r\n\t\t\t\t<h2 class=\"block__title  contact__title  h2 t-ff--secondary  onview \"><span class=\"ez-toc-section\" id=\"Lets_Talk\"><\/span>Lets Talk<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<div class=\"block__text  text_1 t-ff--primary contact__text   onview \">Not getting the results you need from your store?<\/div>\r\n\t\t\t\t\t<a\r\n\t\thref=\"tel:020%203026%200345\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--text btn--text--underline phone t-ff--primary t-fw--regular  onview \">\r\n  \t\t020 3026 0345\t<\/a>\r\n\t\t\t\t\t\t\t<a\r\n\t\thref=\"mailto:hello@ronins.co.uk\"\r\n\t\t target=\"_self\" \t\tclass=\"btn btn--text btn--text--underline mail t-ff--primary t-fw--regular  onview \">\r\n  \t\thello@ronins.co.uk\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"block__text  text_2 t-ff--primary contact__text   onview \">Let\u2019s fix what\u2019s slowing you down, and start scaling smart.<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-12 col-sm-7 form-label-animated  onview \">\r\n\t\t\t\t\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1785-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1785\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/5273#wpcf7-f1785-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1785\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1785-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"label-name\">Your name<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">Your email<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">Your phone number<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone-number\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone-number\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"label-name\">How can we help?<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"r_keyword\" \/>\n<p><button type=\"submit\" class=\"btn btn--primary btn--primary--white\">Send Message<\/button>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":5017,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_aToxNzA3MzU0Mjc2NTEzNjg5NjAwOw==_1707354276513689600":"","facebook_10161253504214805_141981865659710":"","linkedin_eefy-47Ira_eefy-47Ira":"","linkedin_eefy-47Ira_76520797":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"class_list":["post-5273","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/pages\/5273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/comments?post=5273"}],"version-history":[{"count":0,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/pages\/5273\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/pages\/5017"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=5273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}