{"id":5834,"date":"2024-01-28T17:03:20","date_gmt":"2024-01-28T17:03:20","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?post_type=content-hub&#038;p=5834"},"modified":"2025-11-09T13:25:23","modified_gmt":"2025-11-09T13:25:23","slug":"is-web-development-dying","status":"publish","type":"content-hub","link":"https:\/\/www.ronins.co.uk\/hub\/is-web-development-dying\/","title":{"rendered":"Is Web Development Dying?"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span><br>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2><nav><ul><li class=\"\"><a href=\"#introduction\">Introduction &#8211; The Rumour of Death<\/a><\/li><li class=\"\"><a href=\"#the-myth-of-a-dying-industry\">Why This Myth Won\u2019t Die<\/a><\/li><li class=\"\"><a href=\"#the-technical-evolution-of-web-development\">What\u2019s the Future of Web Development?<\/a><\/li><li class=\"\"><a href=\"#the-role-of-web-developers-today\">What can web designers deliver to clients now\u00a0<\/a><\/li><li class=\"\"><a href=\"#current-trends-and-future-directions-in-web-development\">Invitation to Founders, CMOs, Product Leads, and Web Developers<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-0c489ff4 wp-block-group-is-layout-constrained\" style=\"background-color:#1d1d24;padding-top:32px;padding-right:32px;padding-bottom:40px;padding-left:32px\"><div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\" id=\"tldr\"><span class=\"ez-toc-section\" id=\"TLDR_%E2%80%93_Is_Web_Development_Dying\"><\/span>TLDR &#8211;&nbsp;<strong>Is Web Development Dying?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Every few years someone declares web development is dead. First it was Dreamweaver, then WordPress, then no-code, Now it\u2019s AI.&nbsp;<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Each time, the tools got smarter and the people who knew what they were doing produced better products.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">AI will kill off the copy-paste crowd, no doubt, but it won\u2019t kill web development. It\u2019ll force it to grow up agin.&nbsp;<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The real challenge is in the thinking before the build, the strategy behind the UX and the data that drives outcomes.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-embed container-post container\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Is Web Development Dying?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/03ErRmUEqLds4qAmT4uuzY?si=WulHxGThQFORVQP1oFpKhA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"introduction\"><span class=\"ez-toc-section\" id=\"Introduction_%E2%80%93_The_Rumour_of_Death\"><\/span>Introduction &#8211; The Rumour of Death<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-planning-1024x537.jpg\" alt=\"website planning\" class=\"wp-image-6082\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-planning-1024x537.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-planning-300x157.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-planning-768x403.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-planning.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><em>What feels like the end of a cycle is in reality a transition<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-quote container-post container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u201cWhy would we need developers? AI writes the all the code now.\u201d&nbsp;<\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">That was the question a CEO put to me last month.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Was he being pragmatic or was he showing off, he had seen the news stories, heard all the hype and seen a few demos.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">&#8220;If an AI can knock out a working prototype from a text prompt, why hire a dev team?&#8221;<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Was it a fair questions or was he very ill informed and naive, web development isn\u2019t dying and what\u2019s dying in the web development industry is the illusion that the value lies in typing code, it never was. It\u2019s in the thinking before the build, it&#8217;s in designing great user experiences that solve business problems, it&#8217;s how to convert users and how to drive outcomes.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Every_Few_Years_We_Hear_the_Same_Thing\"><\/span>Every Few Years, We Hear the Same Thing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Not long after that we got to create websites with WYSIWYG editors like Dreamweaver or FrontPage and this is when I first heard the phrase &#8220;web development is dying&#8221; nearly three decades ago.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Later we had <a href=\"https:\/\/www.ronins.co.uk\/wordpress-website-development-company\/\" data-wpil-monitor-id=\"199\">WordPress<\/a> or Wix that promised to \u201cdemocratise the web\u201d and replace the need for bespoke development to build static websites.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Then came no-code platforms, with the same prophecy and now it\u2019s AI.&nbsp;<\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Real_Value_Was_Never_in_the_software_development\"><\/span>The Real Value Was Never in the software development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Each wave claimed to replace us skilled developers and each one did exactly the same thing, the tools moved, perhaps raised the bar but human judgement because even more valuable.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Right now, AI is trying to rewrite the rulebook, but so far it&#8217;s not removing the need for web developers, in fact all its doing is exposing the ones who should never have been there in the first place.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">So no, the industry isn\u2019t dying and yes it&#8217;s chaining and quicker than ever before but the question leaders should be asking isn\u2019t,&nbsp;<em>\u201cDo we still need web development?\u201d <\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">It&#8217;s&nbsp;<\/p>\n<\/div>\n\n<div class=\"wp-block-quote container-post container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><em>\u201cWhat does great web development look like in an AI-first world?\u201d<\/em><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-myth-of-a-dying-industry\"><span class=\"ez-toc-section\" id=\"Why_This_Myth_Wont_Die\"><\/span>Why This Myth Won\u2019t Die<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/complex-web-development-1024x537.jpg\" alt=\"complex web development\" class=\"wp-image-6083\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/complex-web-development-1024x537.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/complex-web-development-300x157.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/complex-web-development-768x403.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/complex-web-development.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">When Andrej Karpathy first created the phrase \u201cvibe coding,\u201d he wasn\u2019t mucking about, all you have to do is describe what you want and watch the AI generate the code in front of your eyes.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">When I first witnessed this, I was immediately a teenager again with the world at my feet excited by what could be achieved. But and there is a but, it&#8217;s great if you want to build something simple but as soon as you throw something at it that a mid or senior level developer would love to do it failed, and failed confidently in the way only AI knows how to.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_is_killing_web_development\"><\/span>AI is killing web development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">But still the myth persists, that AI will be killing web development, your experienced developers, your <a href=\"https:\/\/www.ronins.co.uk\/digital-product-agency\/\" data-type=\"page\" data-id=\"7050\">product team<\/a> and probably your head of UX too. Just have a look at YouTube, it has thousands of videos showing how cool AI is to code, they all claim that AI-generated code can now do what skilled web developers have spent years mastering and makes traditional web development obsolete. But sit back and really watch them again, look at what they are building, it&#8217;s all software nobody would use in the real business world.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Here\u2019s what rarely gets mentioned:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>AI code is generated really quickly, but it&#8217;s so fragile, like a house of cards. It loses context quickly and often does not interpret instruction well (to be the last one is probably down to non developers trying to code).&nbsp;<\/li>\n\n\n\n<li>AI still needs a human in the loop, I have realised that to get the best out of any AI you need a subject matter expert driving it. especially on complex projects where business logic, data analytics, database and performance trade-offs are real-world use cases.<\/li>\n\n\n\n<li>If it&#8217;s too good to be true, it often is and \u201cQuick wins\u201d often easily backfire on you. I have seen companies trying to save a little money, do something quicker by swapping their full stack developers for AI agents and end up rehiring them very quickly when the software breaks.<\/li>\n\n\n\n<li>AI can support the build, its really good at the tasks us developers hate, we all hate writing unit test and test scripts, we love to spend our time solving puzzles not proving we have fixed it, It greats at peer reviews and spotting things a deadline may have made us miss. Just like AI is your companion, AI is my dev sidekick too.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Web_Development_Still_Really_Means\"><\/span>What Web Development Still Really Means<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">So, yes, machine learning can help with the cadence of your web development project, yes it can help with better code, but what web development is about is a lot more than writing code and that\u2019s what separates a coder from a digital strategist.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">At Ronins, we see this every week, clients don\u2019t come to us because they can\u2019t find someone to write code. They come because they need something that increases their sales, gets more sign ups or leads and its impact lives beyond the IDE and into the boardroom.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">So in my view web development isn\u2019t dying its growing, demand will increase as more people get into the industry with vibe coding and realising they need help to make it secure and scale, but in this new world we will never get a better brief than a working POC.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-technical-evolution-of-web-development\"><span class=\"ez-toc-section\" id=\"Whats_the_Future_of_Web_Development\"><\/span>What\u2019s the Future of Web Development?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-development-code-1024x537.jpg\" alt=\"web development code\" class=\"wp-image-6084\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-development-code-1024x537.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-development-code-300x157.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-development-code-768x403.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/web-development-code.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">When I started <a href=\"https:\/\/www.ronins.co.uk\/bespoke-software-development-company\/\" data-wpil-monitor-id=\"195\">software development<\/a>, it was on a ZX81, there was no internet to learn from, no crash logs, all we had was other peoples code that appeared in tech magazines that you had manually key in,<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">During my work life the term &#8220;web development\u201d meant hand cranking HTML code, and as mobile phones were just phones the phrase responsive design was not invented.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">I wish I had AI to learn from back then, its so easy to learn another language today and is so easy to say to say the AI I don&#8217;t see whats wrong here can you spot it and it comes back immediately with that comma is in the wrong place.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Having a development background has really helped my with vibe coding, I take all the things that I have learnt over the years, I create specifications, I create wireframes, I ask the AI to build the user interface first, the I try to wire up the logic and databases. I am sure the whole process gets stronger over time, but for now when you approach development with vibe coding with your developer hat on, you get better results.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">When I rebuilt an app (without AI) for a leading fast food chain their brief was not about make the technology great it was to help them create a direct to consumer channel as Deliveroo was charging the 25% of each order and this was a cost saving exercise.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">We had a similar challenge with a project with a connected thermometer we built for a global pharma brand. Their challenge was we don&#8217;t know who are are customer are ( as there is always a retailer in the middle ) and we are in a traditional business model ( retailers again ) please help.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Both of these projects, if they happened today, we could use AI to create interactive user prototypes earlier in the process, we could get POCs running sooner and AI could have taken a chunk of the load in testing the application across various different <a href=\"https:\/\/www.ronins.co.uk\/ai-agency\/\" data-type=\"page\" data-id=\"2159\">ai automation<\/a> scenarios.\u00a0<\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Ronins_Approaches_AI-First_Development\"><\/span>How Ronins Approaches AI-First Development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">At Ronins, we no longer talk about \u201chow many pages\u201d or \u201cwhat technical platforms do you want&#8221; first. We start with better more business questions like<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>What behaviour are we trying to change?<\/li>\n\n\n\n<li>What are your ambitions ?<\/li>\n\n\n\n<li>Why should users care about your product \/ service?<\/li>\n\n\n\n<li>What motivates them to use yours ?<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">It&#8217;s only after we have been through a <a data-wpil-monitor-id=\"196\" href=\"https:\/\/www.ronins.co.uk\/hub\/the-importance-of-a-website-discovery-phase\/\">discovery phase<\/a> and fully explored the UX do we start the build process. Yes we <a href=\"https:\/\/www.ronins.co.uk\/ai-consultancy\/\" data-type=\"page\" data-id=\"11634\">Ai to perform competitor research<\/a>, business model analysis, data analysis across your current analytics tool set, but we only use AI to help write code when the <a data-wpil-monitor-id=\"197\" href=\"https:\/\/www.ronins.co.uk\/digital-strategy-agency\/\">digital strategy<\/a> is correct.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The future of web development isn\u2019t how quickly you can write code, it&#8217;s how thoroughly you can define your digital strategy with AI, refine the UX and roll out the code.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">I can see a future where clients will come to us with rapid POCs they have created themselves and want to scale it out to something secure and scalable. These are the briefs I am longing for, the ones where someone had experimented and come up with something truly disruptive.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-role-of-web-developers-today\"><span class=\"ez-toc-section\" id=\"What_can_web_designers_deliver_to_clients_now\"><\/span>What can web designers deliver to clients now&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/responsive-web-development-1024x537.jpg\" alt=\"responsive web development\" class=\"wp-image-6085\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/responsive-web-development-1024x537.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/responsive-web-development-300x157.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/responsive-web-development-768x403.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/responsive-web-development.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><em>AI doesn\u2019t create the brief, it sharpens it.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">This is the pattern of what we are seeing clients looking for right now. The majority of clients already have the technology, it&#8217;s not their first website or app but something is not working for their business and don&#8217;t know how to fix it or understand what the issue is. Have their <a href=\"https:\/\/www.ronins.co.uk\/seo-agency\/\" data-type=\"page\" data-id=\"8146\">search engine rankings <\/a>declined as nobody is monitoring their SEO and their traffic numbers are dropping, is their user experience now considered legacy as others have tried to disrupt them or do users simply never come back as they don&#8217;t see the value exchange.\u00a0<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">In all of these instances AI tools can play a significant role in helping define web development and where the issue lies.<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ol class=\"wp-block-list\">\n<li>we can export your search console data alongside other tools like href and use AI ad your data scientist, it will spot trends, track average positions and movement in click through rates, quicker and with more accuracy than any human could.<\/li>\n\n\n\n<li>We can feed is user journey videos from Hotjar or Microsoft Clarity to spot where users go and where they get frustrated quicker than ever before,&nbsp;<\/li>\n\n\n\n<li>We can analyse the competition in greater numbers than ever before like how many subscribers do they have, what are their business models, what investments have they raised and to who all from publicly available data that AI is so good at findings<\/li>\n\n\n\n<li>We can create personas and map your audience insights from their social posts, reviews or email comms&nbsp;<\/li>\n\n\n\n<li>We can plan your website architecture with the help of entity mapping and content clustering.&nbsp;<\/li>\n\n\n\n<li>We can use AI to help with creating AB testing of <a href=\"https:\/\/www.ronins.co.uk\/hub\/7-ways-to-boost-lead-generation-with-landing-pages\/\" data-wpil-monitor-id=\"194\">landing pages<\/a> and suggesting variants with reasons why to try&nbsp;<\/li>\n\n\n\n<li>AI can help code and produce POCs before you invest heavily in building the technology to prove your innovative UX works&nbsp;<\/li>\n\n\n\n<li>We case Use AI help with quality assurance by developing unit tests and test scripts, we can even use computer use to simulate real world testers by setting the AI task to achieve.<\/li>\n<\/ol>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">There a so many applications where AI can help in web development and they are not all about coding.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"current-trends-and-future-directions-in-web-development\"><span class=\"ez-toc-section\" id=\"Invitation_to_Founders_CMOs_Product_Leads_and_Web_Developers\"><\/span>Invitation to Founders, CMOs, Product Leads, and Web Developers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-process-1024x537.jpg\" alt=\"website process\" class=\"wp-image-6087\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-process-1024x537.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-process-300x157.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-process-768x403.jpg 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/website-process.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Invitation to Founders, CMOs, Product Leads and Web Developers<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><em>Strategy matters more than ever. Let\u2019s build like it.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">If you\u2019ve read this far, chances are you\u2019re not here for another AI demo or dev-for-hire.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">You\u2019re asking deeper questions:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>How do I get more intelligence to create a better product?<\/li>\n\n\n\n<li>What can we automate, without losing quality?<\/li>\n\n\n\n<li>How do we make more sales out of our <a href=\"https:\/\/www.ronins.co.uk\/digital-marketing-agency\/\" data-wpil-monitor-id=\"198\">digital marketing<\/a>?<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Whether you\u2019re leading a scale-up or launching a <a href=\"https:\/\/www.ronins.co.uk\/venture-studio\/\" data-type=\"page\" data-id=\"8879\">new venture<\/a>, or simply trying to squeeze more ROI from your current spend our are not looking for code, you are looking for more data to make better decisions which gives you more confidence going forward.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">That\u2019s where we come in.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">At Ronins, we don\u2019t just \u201cdo websites or apps.\u201d We build products built around your business ambitions and only measure success against the technology reaching your goals.&nbsp;<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">So whether its a new website designed to attract more users in Google or the AI engines, or a SaaS product that needs more subscribers and a higher client retention rate or even a process that everyone hates and we can use some <a href=\"https:\/\/www.ronins.co.uk\/web-application-development\/\" data-type=\"page\" data-id=\"8607\">AI automation<\/a> to free up your team to work on more meaning full tasks we have expertise to help.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">If you\u2019re questioning what to prioritise next, or whether your digital estate is still fit for purpose across today\u2019s mobile devices, we should talk.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">And if you\u2019re someone looking to learn web development in a way that aligns with real-world business outcomes I\u2019m always open to mentoring sharp minds.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Let\u2019s talk when you\u2019re ready<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\r\n<div id=\"author-info-block_dec9c3cf6fca40116ffe2da0fcc8df57\" class=\"author-info  block block--author-info\">\r\n\t\t\t<div class=\"block__content author-info__content container container--post \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 col-sm-7 author-info__image\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"321\" height=\"370\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18.png\" class=\"attachment-large size-large\" alt=\"Anthony Basker\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18.png 321w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/11\/Rectangle-18-260x300.png 260w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-12 col-sm-5 author-info__description\">\r\n\t\t\t\t<div class=\"author-info__subtitle h6\">Article by<\/div>\r\n\t\t\t\t<div class=\"author-info__title h4\">Anthony Basker<\/div>\r\n\t\t\t\t<div class=\"author-info__text p-small\">\u201cAnthony Basker is CEO of Ronins. A tech founder who\u2019s built and sold agencies, backed SaaS platforms, and still finds time to write. He\u2019s worked with brands from the UN to Nuffield Health, and, by his own admission, still can\u2019t play the guitar to save his life<\/div>\r\n\t\t\t\t<a class=\"author-info__link btn btn--text btn--text--underline\" href=\"https:\/\/www.ronins.co.uk\/author\/anthony\/\">\r\n\t\t\t\t\tMore about\t\t\t\t\tAnthony\t\t\t\t\t<svg class=\"svg_arrow_short\" width=\"7\" height=\"14\"><use xlink:href=\"#svg_arrow_short\" \/><\/svg>\t\t\t\t<\/a>\r\n\t\t\t\t<div class=\"author-info__buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/author\/anthony\/\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"Author page\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_home\" width=\"20\" height=\"20\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_home\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/anthonybasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_twitter\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_twitter\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/abasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_facebook\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_facebook\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uk.linkedin.com\/in\/anthonybasker\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_linkedin\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_linkedin\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No, web development is not dying; it&#8217;s evolving. The field continues to grow and adapt to new challenges,<\/p>\n","protected":false},"author":2,"featured_media":5843,"parent":0,"template":"","content-hub-category":[126,137],"class_list":["post-5834","content-hub","type-content-hub","status-publish","has-post-thumbnail","hentry","content-hub-category-web-design","content-hub-category-web-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/content-hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media\/5843"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"content-hub-category","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub-category?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}