{"id":6310,"date":"2024-02-23T22:56:10","date_gmt":"2024-02-23T22:56:10","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?post_type=content-hub&#038;p=6310"},"modified":"2026-03-10T09:03:14","modified_gmt":"2026-03-10T09:03:14","slug":"kapferer-brand-identity-prism","status":"publish","type":"content-hub","link":"https:\/\/www.ronins.co.uk\/hub\/kapferer-brand-identity-prism\/","title":{"rendered":"What is the Kapferer Brand Identity Prism?"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span><br>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2><nav><ul><li class=\"\"><a href=\"#crafting-a-powerful-brand-identity-with-the-kapferer-brand-identity-prism\">Crafting a Powerful Brand Identity with the Kapferer Brand Identity Prism<\/a><\/li><li class=\"\"><a href=\"#deciphering-kapferers-brand-identity-prism\">Deciphering Kapferer&#8217;s Brand Identity Prism<\/a><\/li><li class=\"\"><a href=\"#anatomy-of-the-identity-prism\">Anatomy of the Identity Prism<\/a><\/li><li class=\"\"><a href=\"#the-interplay-between-internalisation-and-externalisation\">The Interplay Between Internalisation and Externalisation<\/a><\/li><li class=\"\"><a href=\"#kapferer-brand-identity-prism-examples\">Kapferer Brand Identity Prism Examples<\/a><\/li><li class=\"\"><a href=\"#strategic-application-of-the-identity-prism\">Strategic Application of the Identity Prism<\/a><\/li><li class=\"\"><a href=\"#leveraging-the-prism-for-market-positioning\">Leveraging the Prism for Market Positioning<\/a><\/li><li class=\"\"><a href=\"#integrating-the-prism-into-your-marketing-messages\">Integrating the Prism into Your Marketing Messages<\/a><\/li><li class=\"\"><a href=\"#brand-identity-prism-template\">Brand Identity Prism Template<\/a><\/li><li class=\"\"><a href=\"#wrapping-up\">Wrapping Up<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/li><li class=\"\"><a href=\"#brand-identity-prism-template-1\">Need help defining your brand&#8217;s identity?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-0c489ff4 wp-block-group-is-layout-constrained\" style=\"background-color:#1d1d24;padding-top:32px;padding-right:32px;padding-bottom:40px;padding-left:32px\"><div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\" id=\"tldr\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><strong>The Kapferer Brand Identity Prism<\/strong> is a strategic model that outlines six key components of brand identity: Physique, Personality, Culture, Relationship, Reflection, and Self-Image, distinguishing internal and external brand facets for effective brand management.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Strategically applying the Brand Identity Prism facets <strong>helps <a href=\"https:\/\/www.ronins.co.uk\/hub\/brand-bible-guidelines\/\" data-type=\"link\" data-id=\"https:\/\/www.ronins.co.uk\/hub\/brand-bible-guidelines\/\">preserve brand consistency<\/a><\/strong> across various touchpoints, ensuring the brand\u2019s external image and communication resonate with its internal values and culture.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For <strong>successful market positioning<\/strong> using Kapferer\u2019s Prism, brands must develop unique, different, and clear attributes across all six elements, forging a strong identity to distinguish themselves from competitors and aligning their marketing messages to these elements.<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"crafting-a-powerful-brand-identity-with-the-kapferer-brand-identity-prism\"><span class=\"ez-toc-section\" id=\"Crafting_a_Powerful_Brand_Identity_with_the_Kapferer_Brand_Identity_Prism\"><\/span>Crafting a Powerful Brand Identity with the Kapferer Brand Identity Prism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">How can the Kapferer <a href=\"https:\/\/www.ronins.co.uk\/brand-identity-agency\/\" data-wpil-monitor-id=\"1\">Brand Identity<\/a> Prism help distinguish your brand and foster a deeper connection with your audience? This article dives into the six defining elements of the prism\u2014Physique, Personality, Culture, Relationship, Reflection, and Self-Image. We\u2019ll show you how these facets work together to form a brand\u2019s character and how to apply them effectively in your brand strategy.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"deciphering-kapferers-brand-identity-prism\"><span class=\"ez-toc-section\" id=\"Deciphering_Kapferers_Brand_Identity_Prism\"><\/span>Deciphering Kapferer&#8217;s Brand Identity Prism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Introduced by Jean-Noel Kapferer in 1986, the Brand Identity Prism is a strategic tool that visualises the six key elements composing a brand\u2019s identity. The prism is instrumental in <a href=\"https:\/\/www.ronins.co.uk\/hub\/why-is-branding-important\/\">brand strategy as it lays out a roadmap for businesses<\/a> to define and uniformly exhibit their core values across various touchpoints.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">A thoroughly crafted distinctive brand identity through the prism encourages customer commitment and drives the brand\u2019s success by strategically using elements like physique, personality, and culture. Grasping these intricate elements of a brand\u2019s identity is pivotal in moulding your brand\u2019s perception among viewers and achieving a successful brand identity.<\/p>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-model-1024x540.png\" alt=\"kapferer brand identity prism model\" class=\"wp-image-6315\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-model-1024x540.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-model-300x158.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-model-768x405.png 768w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-model.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"anatomy-of-the-identity-prism\"><span class=\"ez-toc-section\" id=\"Anatomy_of_the_Identity_Prism\"><\/span>Anatomy of the Identity Prism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The Brand Identity Prism breaks down a brand\u2019s identity into six key elements: Physique, Personality, Culture, Relationship, Reflection, and Self-Image. These elements are grouped into two broad categories, Internalisation, involving the elements of Culture and Personality, and Externalisation, which includes Physique, Relationship, Reflection, and Self-Image.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Each component distinctly contributes to a brand\u2019s identity and significantly impacts the audience\u2019s perception of the brand.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Physique_%E2%80%93_The_Visual_Identity\"><\/span>Physique \u2013 The Visual Identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The \u2018Physique\u2019 refers to the visible design elements of a brand, such as logos, colour palettes, and packaging. These elements provide a first impression, a tangible representation of the brand\u2019s values and differentiate it from competitors. A brand&#8217;s physique provides the visual hook that draws consumers in.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Iconic brands like Herm\u00e8s, Chanel, Ralph Lauren, and Nike have distinctive brand physiques that contribute to their brand identity.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, Nike\u2019s swoosh and Dove\u2019s simple and elegant packaging are key visual aspects that constitute a brand\u2019s physical characteristics. The iconic Apple logo and its minimalist design aesthetic instantly convey sleekness and innovation, embodying the brand&#8217;s commitment to user-friendly technology.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">These elements are vital in crafting an attractive, cohesive image that strikes a chord with the target audience.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personality_%E2%80%93_Infusing_Brand_Character\"><\/span>Personality \u2013 Infusing Brand Character<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">A brand&#8217;s personality is expressed through the tone and style of visual communications. Defining a tone of voice and integrating it across all communication platforms ensures the brand conveys a consistent message. Elements like colour, typography, and imagery are used to convey character traits like friendliness, sophistication, or innovation.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, Nike\u2019s brand personality is built on individual empowerment and a healthy, active lifestyle. On the other hand, Coca-Cola\u2019s playful personality is communicated through its branding, which combines bold colours, scripted logo font, and messaging focused on enjoyment with friends and family. Red Bull exudes an adventurous, energetic personality, aligning perfectly with its target audience of thrill-seekers and sports enthusiasts.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">A distinctive brand personality enhances brand recognition and creates a memorable image for a particular brand.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Culture_%E2%80%93_Cultivating_Brand_Culture\"><\/span>Culture \u2013 Cultivating Brand Culture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">This facet is about the deeper meaning and purpose of the brand. The \u2018Culture\u2019 of a brand is the underlying value system and principles guiding its behaviour, which should be evident in the brand\u2019s actions and communications. It reflects the brand\u2019s origin story and values, contributing to a purpose beyond the product and influencing its daily operations.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Swedish furniture giant IKEA champions simplicity, cost-effectiveness, and sustainability, a culture that appeals to its globally diverse customer base looking for practical, stylish, and affordable home solutions.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">A strong brand culture distinguishes the brand and helps build a strong connection with the target audience.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relationship_%E2%80%93_Building_Brand_Loyalty\"><\/span>Relationship \u2013 Building Brand Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">This facet focuses on the interaction between the brand and its consumers, looking at the kind of relationship the brand fosters. Whether it&#8217;s a friend, advisor, or an innovator, this dimension shapes consumer expectations and loyalty.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Trust in a brand forms the backbone of customer loyalty, impacting receptiveness and purchasing choices. A company must deliver consistently on its brand promise and manage the overall quality of customer experience, from initial interaction through post-purchase support. Engaging customers with personalised experiences via their preferred channels can boost brand-customer relationships.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For example, Amazon&#8217;s <a href=\"https:\/\/www.ronins.co.uk\/hub\/human-centric-brands\/\" data-type=\"link\" data-id=\"https:\/\/www.ronins.co.uk\/hub\/human-centric-brands\/\">customer-centric approach<\/a>, offering convenience, variety and speedy delivery, illustrates a relationship built on trust and reliability.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">By focusing on building relationships, brands can foster customer loyalty and drive business success.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflection_%E2%80%93_Reflecting_the_Ideal_Customer\"><\/span>Reflection \u2013 Reflecting the Ideal Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Reflection in branding involves:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>Identifying the ideal customer<\/li>\n\n\n\n<li>Aligning the brand\u2019s identity towards that audience effectively<\/li>\n\n\n\n<li>Shaping how customers want to see themselves when using the brand<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, companies like Apple and those selling biodegradable cosmetics have successfully crafted a reflection that resonates with their customers\u2019 self-image, such as portraying vibrancy and adherence to a vegan lifestyle, respectively. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Maintaining a consistent reflection allows customers to clearly see how a brand fits into their ideal self-image, fostering a stronger connection with the brand.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Self-Image_%E2%80%93_Crafting_Self-Image_Alignment\"><\/span>Self-Image \u2013 Crafting Self-Image Alignment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Branding significantly impacts a customer\u2019s self-image because it influences how they envision their ideal selves. This visualisation plays a <a href=\"https:\/\/www.ronins.co.uk\/hub\/human-centric-brands\/\">crucial role in forming a customer\u2019s relationship with a brand<\/a>. Brands should address these aspirations to build a significant connection. For example, if a brand markets fitness products, its branding endeavours should reflect the healthy, active lifestyle desired by its target customers.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Brands can strengthen their market position by ensuring their messaging is in line with the ideal identity of their customers, tailoring marketing messages to resonate with the customers\u2019 internal perceptions. Incorporating self-image into a <a href=\"https:\/\/www.ronins.co.uk\/hub\/brand-audit\/\" data-wpil-monitor-id=\"29\">brand\u2019s identity<\/a> can result in increased customer loyalty and better business performance.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"the-interplay-between-internalisation-and-externalisation\"><span class=\"ez-toc-section\" id=\"The_Interplay_Between_Internalisation_and_Externalisation\"><\/span>The Interplay Between Internalisation and Externalisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The interplay between Internalisation and Externalisation in the Brand Identity Prism ensures a seamless brand identity. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Internalisation involves a brand\u2019s self-perception, including its values and personality, while externalisation addresses how the brand presents itself to consumers through aspects like its visual identity and marketing efforts.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For a strong brand identity, aligning a brand\u2019s core values and culture with its external communication and customer interactions is essential. This ensures uniformity at every point of contact. A cohesive brand identity emerges when a brand successfully integrates Kapferer&#8217;s six Identity Prism dimensions, showcasing genuine internal culture alongside a meaningful external presence and customer relationship.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"kapferer-brand-identity-prism-examples\"><span class=\"ez-toc-section\" id=\"Kapferer_Brand_Identity_Prism_Examples\"><\/span>Kapferer Brand Identity Prism Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Looking at major brands through the lens of the prism reveals how their identities are constructed. These illustrations demonstrate how each brand embodies the six key elements of the prism to establish their unique positions in the marketplace, revealing insights into how they connect deeply with their audience and differentiate themselves from competitors.<\/p>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/tesla-brand-identity-prism.png\" alt=\"kapferer's brand identity prism model for tesla\" class=\"wp-image-6312\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/tesla-brand-identity-prism.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/tesla-brand-identity-prism-300x158.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/tesla-brand-identity-prism-768x405.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><strong>Tesla&#8217;s<\/strong> physique includes its sleek, aerodynamic car designs. Its personality is innovative, future-focused, and pioneering. Tesla&#8217;s culture involves environmental sustainability and technological vision. The brand relationship involves customer participation in beta testing new features. Tesla&#8217;s reflection combines luxury and environmentalism. And its self-image is that of being a leader in sustainable transportation.<\/p>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/coca-cola-brand-identity-prism.png\" alt=\"\" class=\"wp-image-6313\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/coca-cola-brand-identity-prism.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/coca-cola-brand-identity-prism-300x158.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/coca-cola-brand-identity-prism-768x405.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><strong>Coca-Cola&#8217;s prism<\/strong> similarly showcases its iconic bottle physique, fun personality, inclusive culture, nostalgic relationship with customers, reflection of Americana, and self-image as an uplifting, refreshing drink.<\/p>\n<\/div>\n\n<div class=\"wp-block-image container-post-large container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/nike-brand-identity-prism.png\" alt=\"\" class=\"wp-image-6314\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/nike-brand-identity-prism.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/nike-brand-identity-prism-300x158.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/nike-brand-identity-prism-768x405.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><strong>Nike&#8217;s prism<\/strong> includes its &#8220;swoosh&#8221; logo physique, competitive personality, sports culture, relationship with star athletes, reflection of achievement, and self-image as fuel for aspiration.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"strategic-application-of-the-identity-prism\"><span class=\"ez-toc-section\" id=\"Strategic_Application_of_the_Identity_Prism\"><\/span>Strategic Application of the Identity Prism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Strategically applying the Identity Prism entails individually evaluating each facet and merging them into the comprehensive brand strategy to preserve a consistent persona and unified communications. A personalised Brand Identity Prism can guide marketing communications and strategic decisions, positioning the brand consistently with its business objectives.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Understanding how the brand identity prism works is essential for achieving these goals. Visualising a brand via the prism requires evaluating each component with targeted questions that align with the brand\u2019s core mission and values. This helps to guide marketing communications and strategic decisions. The Brand Identity Prism serves as a checklist to highlight a brand\u2019s strengths and weaknesses, aiding in the organisation of marketing strategies and <a href=\"https:\/\/www.ronins.co.uk\/hub\/an-effective-communication-plan\/\">communication planning<\/a>.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, crafting a brand\u2019s mission statement and buyer personas that underpin strategic branding decisions can be facilitated by envisioning the brand through the prism. Using the prism effectively can help brands maintain agile and relevant marketing strategies, improving their overall brand identity and market positioning.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h3 class=\"wp-block-heading\" id=\"how-to-apply-the-prism-and-envision-your-brand\"><span class=\"ez-toc-section\" id=\"How_to_Apply_the_Prism_and_Envision_Your_Brand\"><\/span>How to Apply the Prism and Envision Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Understanding the Kapferer Brand Identity Prism provides a strategic framework for both new and established brands to shape and refine their identity. Leverage the Prism to ensure your <a href=\"https:\/\/www.ronins.co.uk\/web-design-london\/\" data-type=\"link\" data-id=\"https:\/\/www.ronins.co.uk\/web-design-london\/\">online presence<\/a> is deeply aligned with your brand values and customer expectations. Here\u2019s how businesses can leverage the prism to enhance their brand\u2019s resonance with its audience:<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"For_New_Brands_Building_a_Foundation\"><\/span>For New Brands: Building a Foundation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ol class=\"wp-block-list\">\n<li><strong>Start with Culture:<\/strong> Define the core values and mission that your brand stands for. This sets a solid foundation for your brand&#8217;s identity.<\/li>\n\n\n\n<li><strong>Design the Physique:<\/strong> Create a visual identity that reflects your brand\u2019s culture and values. This includes your logo, colour scheme, and packaging.<\/li>\n\n\n\n<li><strong>Craft the Personality:<\/strong> Decide on a voice and communication style that personifies your brand, ensuring consistency across all channels.<\/li>\n\n\n\n<li><strong>Establish Relationships:<\/strong> Consider the kind of relationship you want to build with your audience. Is your brand more of a mentor, friend, or advisor?<\/li>\n\n\n\n<li><strong>Reflect and Self-Image:<\/strong> Identify your target audience and understand their aspirations and self-perception. Tailor your messaging to mirror these aspirations and appeal to their self-image.<\/li>\n<\/ol>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"For_Established_Brands_Reassessment_and_Realignment\"><\/span>For Established Brands: Reassessment and Realignment<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ol class=\"wp-block-list\">\n<li><strong>Audit Your Brand:<\/strong> Use the prism to evaluate your current brand identity. Does each facet accurately reflect the brand you want to be?<\/li>\n\n\n\n<li><strong>Identify Gaps:<\/strong> Look for inconsistencies or gaps between your brand&#8217;s self-presentation and consumer perception.<\/li>\n\n\n\n<li><strong>Update the Physique:<\/strong> Refresh your visual elements if they no longer align with your brand\u2019s culture or have become outdated.<\/li>\n\n\n\n<li><strong>Realign Personality and Culture: <\/strong>Adjust your communication style and reaffirm your brand\u2019s values to ensure they resonate with your target audience.<\/li>\n\n\n\n<li><strong>Strengthen Relationships:<\/strong> Enhance your engagement strategies based on consumer feedback and changing dynamics.<\/li>\n\n\n\n<li><strong>Adapt to Consumer Aspirations:<\/strong> As societal values and consumer aspirations evolve, ensure your brand\u2019s reflection and self-image adapt accordingly.<\/li>\n<\/ol>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"leveraging-the-prism-for-market-positioning\"><span class=\"ez-toc-section\" id=\"Leveraging_the_Prism_for_Market_Positioning\"><\/span>Leveraging the Prism for Market Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Leveraging the Prism for market positioning involves ensuring all six elements are unique, different, and clear, creating a lasting position in the market and distinguishing the brand from competitors. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, Land Rover projects a clear <a href=\"https:\/\/www.ronins.co.uk\/brand-design-agency\/\" data-type=\"page\" data-id=\"88\">brand identity<\/a> emphasising their off-road capability, rugged and honest design, and heritage, reinforcing their competitive positioning.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"integrating-the-prism-into-your-marketing-messages\"><span class=\"ez-toc-section\" id=\"Integrating_the_Prism_into_Your_Marketing_Messages\"><\/span>Integrating the Prism into Your Marketing Messages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Weaving the Prism into marketing messages necessitates aligning all marketing communication aspects with the prism\u2019s six elements, guaranteeing coherent and steady messaging that appeals to the target audience. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">A comprehensive review of marketing materials and design assets against the Kapferer Brand Identity Prism can reveal inconsistencies or misalignments within the brand\u2019s visual identity, allowing for targeted refinement.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">For instance, integrating the Prism into marketing messages can significantly enhance the brand\u2019s market positioning and customer loyalty. Some strategies to achieve this include:<\/p>\n<\/div>\n\n<div class=\"wp-block-list container-post container\">\n<ul class=\"wp-block-list\">\n<li>Creating relevant and valuable content, such as blog posts and videos, to demonstrate industry expertise and problem-solving skills<\/li>\n\n\n\n<li>Active engagement with customers on social media platforms<\/li>\n\n\n\n<li>Providing prompt responses to customer inquiries<\/li>\n\n\n\n<li>Reinforcing trust and revealing the human element behind the brand<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">By implementing these strategies, successful brands can cultivate trust and build strong relationships with their customers.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group has-blue-background-color has-background is-layout-constrained wp-container-core-group-is-layout-0c489ff4 wp-block-group-is-layout-constrained\" style=\"padding-top:32px;padding-right:32px;padding-bottom:40px;padding-left:32px\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"brand-identity-prism-template\"><span class=\"ez-toc-section\" id=\"Brand_Identity_Prism_Template\"><\/span>Brand Identity Prism Template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center wp-block-paragraph\">Download our free Brand Identity Prism template to help envision and craft each facet of your brand&#8217;s identity. Use it to map out your own cohesive and resonant brand identity that truly stands out in the market.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d914ebdc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2024\/02\/brand-identity-prism-template.pdf\">Download PDF template<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The Kapferer Brand Identity Prism is a powerful strategic tool that helps businesses define and consistently display their core values. By focusing on six prism facets, brands can create a strong and unique brand identity that resonates with their target audience. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">With this prism, brands can effectively guide their marketing communications and strategic decisions, ensuring a coherent brand image and fostering customer loyalty.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Understanding the Kapferer Brand Identity Prism can significantly influence how your brand is perceived online, which is crucial for sectors like<a href=\"https:\/\/www.ronins.co.uk\/web-design-surrey\/\" data-type=\"link\" data-id=\"https:\/\/www.ronins.co.uk\/web-design-surrey\/\"> web design<\/a> where first impressions on digital platforms matter immensely.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The Kapferer Brand Identity Prism is not a one-time checklist but a continuous strategic tool for brand development. It requires regular reflection and adaptation to changes in the market, consumer expectations, and societal values. <\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">By systematically applying and revisiting each facet of the prism, brands can maintain relevance, foster deep connections with their audience, and ultimately achieve enduring success.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">\u2022 \u2022 \u2022<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Kapferer_brand_identity_prism\"><\/span>What is the Kapferer brand identity prism?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The Kapferer brand identity prism is a marketing model that visualises the six key elements of a brand identity, helping businesses build strong and enduring brand identities that reflect their core values.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_6_brand_identity_prisms\"><\/span>What are the 6 brand identity prisms?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The 6 brand identity prisms include physique, personality, culture, relationship, reflection, and self-image. They help you unify the voice and personality of the brand, pushing you to think cohesively about your brand.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\" id=\"how-can-the-prism-be-used-in-strategic-brand-management\"><span class=\"ez-toc-section\" id=\"How_can_the_Prism_be_used_in_strategic_brand_management\"><\/span>How can the Prism be used in strategic brand management?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">The Prism can be used in strategic brand management to guide marketing communications and strategic decisions, ensuring a coherent and consistent brand image that resonates with the target audience.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_role_of_%E2%80%98Culture_in_a_brands_identity\"><\/span>What is the role of &#8216;Culture&#8217; in a brand&#8217;s identity?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\">Culture plays a significant role in shaping a brand&#8217;s identity by reflecting its origin story and values and guiding its purpose and operations.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-group has-blue-background-color has-background is-layout-constrained wp-container-core-group-is-layout-0c489ff4 wp-block-group-is-layout-constrained\" style=\"padding-top:32px;padding-right:32px;padding-bottom:40px;padding-left:32px\"><div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-heading container-post container\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"brand-identity-prism-template-1\"><span class=\"ez-toc-section\" id=\"Need_help_defining_your_brands_identity\"><\/span>Need help defining your brand&#8217;s identity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"has-text-align-center wp-block-paragraph\">Ready to translate brand theory into reality? Connect with us, and we&#8217;ll help build an identity that resonates across all your markets.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d914ebdc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contact\">Get in touch<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\r\n<div id=\"author-info-block_b9c17538cec9d65328a6edfa4f4314c9\" class=\"author-info  block block--author-info\">\r\n\t\t\t<div class=\"block__content author-info__content container container--post \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 col-sm-7 author-info__image\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"306\" height=\"457\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/jason-bodell-author-panel.png\" class=\"attachment-large size-large\" alt=\"jason bodell\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/jason-bodell-author-panel.png 306w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2023\/12\/jason-bodell-author-panel-201x300.png 201w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"col-12 col-sm-5 author-info__description\">\r\n\t\t\t\t<div class=\"author-info__subtitle h6\">Article by<\/div>\r\n\t\t\t\t<div class=\"author-info__title h4\">Jason Bodell<\/div>\r\n\t\t\t\t<div class=\"author-info__text p-small\">Jason Bodell is Creative Director at Ronins, specialising in branding and digital design. He has over 20 years of experience spearheading projects that help clients communicate or improve processes through the blending of creativity and technology.<\/div>\r\n\t\t\t\t<a class=\"author-info__link btn btn--text btn--text--underline\" href=\"https:\/\/www.ronins.co.uk\/author\/jbodell\/\">\r\n\t\t\t\t\tMore about\t\t\t\t\tJason\t\t\t\t\t<svg class=\"svg_arrow_short\" width=\"7\" height=\"14\"><use xlink:href=\"#svg_arrow_short\" \/><\/svg>\t\t\t\t<\/a>\r\n\t\t\t\t<div class=\"author-info__buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.jasonbodell.co.uk\/\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"Author page\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_home\" width=\"20\" height=\"20\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_home\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/jason_bodell\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_twitter\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_twitter\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jasonbodell\/\" target=\"_blank\" rel=\"noopener noreffer\" aria-label=\"\" class=\"btn btn--icon btn--icon-small\">\r\n\t\t\t\t\t\t\t<svg class=\"svg_linkedin\" width=\"24\" height=\"24\">\r\n\t\t\t\t\t\t\t\t<use xlink:href=\"#svg_linkedin\" \/>\r\n\t\t\t\t\t\t\t<\/svg>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the Kapferer Brand Identity Prism: a tool to craft unique brand identities that resonate with your audience, ensuring consistency and connection.<\/p>\n","protected":false},"author":6,"featured_media":6316,"parent":0,"template":"","content-hub-category":[126,127],"class_list":["post-6310","content-hub","type-content-hub","status-publish","has-post-thumbnail","hentry","content-hub-category-web-design","content-hub-category-web-design-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub\/6310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/content-hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media\/6316"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=6310"}],"wp:term":[{"taxonomy":"content-hub-category","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/content-hub-category?post=6310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}