{"id":867,"date":"2022-05-11T11:02:49","date_gmt":"2022-05-11T11:02:49","guid":{"rendered":"https:\/\/www.ronins.co.uk\/?post_type=case_study&#038;p=867"},"modified":"2025-04-25T10:26:37","modified_gmt":"2025-04-25T10:26:37","slug":"social-lead-generation-ecco","status":"publish","type":"case_study","link":"https:\/\/www.ronins.co.uk\/case-study\/social-lead-generation-ecco\/","title":{"rendered":"ECCO \u2014 Elite College Courses Online"},"content":{"rendered":"\r\n<section id=\"banner-block_ebcaf6dbb506d63ecdba06c4ca70b2c5\" class=\"banner has-text-align-left  block--has_background_image   block block--banner\">\r\n\t\t<div class=\"block__background_image\"><picture><img decoding=\"async\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/iStock-904049352-scaled.jpg\" loading=\"eager\" class=\"banner__image  rellax \" alt=\"nurse at work\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\"><\/picture><\/div>\t<style> #banner-block_ebcaf6dbb506d63ecdba06c4ca70b2c5{ --block-wp-padding-top:9.85vw;--block-wp-padding-bottom:8.96vw;--block-wp-mobile-padding-top:49.33vw; }<\/style>\t<div class=\"block__content banner__content container \">\r\n\t\t<h1 class=\"block__subtitle  t-special banner__subtitle  \"><span class=\"ez-toc-section\" id=\"SOCIAL_LEAD_GENERATION\"><\/span>SOCIAL LEAD GENERATION<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n\t\t<h2 class=\"block__title  banner__title   \"><span class=\"ez-toc-section\" id=\"Maximising_conversions_for_Elite_College_Courses_Online_ECCO\"><\/span>Maximising conversions for Elite College Courses Online (ECCO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t<\/section>\r\n\n\n\r\n<section id=\"text-2-col-block_751dbf44ee20ec7346cc414c571d2a18\" class=\"text-2-col has-text-align-left  block block--text-2-col\">\r\n\t\t<style> #text-2-col-block_751dbf44ee20ec7346cc414c571d2a18 {background-color:#101013} #text-2-col-block_751dbf44ee20ec7346cc414c571d2a18{ --block-wp-padding-top:3.47vw;--block-wp-padding-bottom:18.125vw;--block-wp-mobile-padding-top:12vw;--block-wp-margin-bottom:-19.583vw; }<\/style>\t<div class=\"block__content text-2-col__content container \">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-xmd-5 offset-xmd-1 text-2-col__content__left  onview \">\r\n\t\t\t\t<h2 class=\"block__subtitle  t-special text-2-col__subtitle  \"><span class=\"ez-toc-section\" id=\"THE_CHALLENGE\"><\/span>THE CHALLENGE<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"block__text  p-regular text-2-col__text   onview \"><p>Learning off campus is on the rise \u2013 a trend accelerated by Covid-19. Online study means students can now earn a degree in a more flexible way, at their own pace. ECCO have responded by using social media for lead generation.<\/p>\n<p>When <a href=\"https:\/\/www.linkedin.com\/company\/ronins-group\/\" target=\"_blank\" rel=\"noopener\">Ronins<\/a> were approached by ECCO to create a suite of landing pages for their Facebook campaigns, we understood that a high-performing conversion rate was critical to the success of the campaign.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-xmd-5 offset-xmd-1 text-2-col__content__right  onview \">\r\n\t\t\t\t<h2 class=\"block__subtitle  t-special text-2-col__subtitle  \"><span class=\"ez-toc-section\" id=\"CHANGE_DELIVERED\"><\/span>CHANGE DELIVERED<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\t<ul class=\"list-white\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/brand-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Identity\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/brand-identity-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrand Messaging\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/ux-design-agency\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUser Experience\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/ux-consultancy\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUser Interface Design\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/web-design-surrey\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTechnical Build and Deployment\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/web-design-london\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTagging for tracking and optimisation purposes\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/software-support-and-maintenance\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHosting\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronins.co.uk\/software-support-and-maintenance\/\" class=\"btn--text--underline\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOngoing support\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\n<section id=\"image-block_0441fa737cda7c57e943eeb4664d94eb\" class=\"image  block block--image\">\n\t\t\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1083\" height=\"706\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study_2.png\" class=\" image__image  onview \" alt=\"social lead generation for elite college courses online\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study_2.png 1083w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study_2-300x196.png 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study_2-1024x668.png 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study_2-768x501.png 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"icons-block_d8949c4619d5d83929cdd740cb0c50fa\" class=\"icons  block_disable_padding--top_bottom  block block--icons\">\n\t\t<style> #icons-block_d8949c4619d5d83929cdd740cb0c50fa{ --block-wp-padding-top:1.39vw; }<\/style>\t<style>#icons-block_d8949c4619d5d83929cdd740cb0c50fa .icons__content { grid-template-columns:repeat(2, 1fr); }#icons-block_d8949c4619d5d83929cdd740cb0c50fa .icons__image { max-width:172px; }@media screen and (max-width: 768px) { #icons-block_d8949c4619d5d83929cdd740cb0c50fa .icons__image { max-width:92px; } )<\/style>\t\t\t<div class=\"block__content icons__content container multiple\">\n\t\t\t<img decoding=\"async\" width=\"173\" height=\"172\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/tmp.png\" class=\" icons__image  onview \" alt=\"ecco logo green\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/tmp.png 173w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/tmp-150x150.png 150w\" sizes=\"(max-width: 173px) 100vw, 173px\" \/><img decoding=\"async\" width=\"172\" height=\"172\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ECCO-roundel-white-1.png\" class=\" icons__image  onview \" alt=\"ecco logo white\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ECCO-roundel-white-1.png 172w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ECCO-roundel-white-1-150x150.png 150w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/>\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"icons-block_f6f25a005b0334836207345e13b414f1\" class=\"icons  block block--icons\">\n\t\t<style> #icons-block_f6f25a005b0334836207345e13b414f1{ --block-wp-mobile-padding-top:4vw;--block-wp-mobile-padding-bottom:1.07vw; }<\/style>\t<style>#icons-block_f6f25a005b0334836207345e13b414f1 .icons__content { grid-template-columns:repeat(1, 1fr); }#icons-block_f6f25a005b0334836207345e13b414f1 .icons__image { max-width:100px; }<\/style>\t\t\t<div class=\"block__content icons__content container \">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/Graphics.svg\" class=\" icons__image  onview \" alt=\"ecco stars\" \/>\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"icons-block_d17f28c7313b296f1bc58fa224a783f2\" class=\"icons  block_disable_padding--top  block block--icons\">\n\t\t<style> #icons-block_d17f28c7313b296f1bc58fa224a783f2{ --block-wp-padding-top:1.39vw;--block-wp-padding-bottom:5.28vw;--block-wp-mobile-padding-bottom:8.53vw; }<\/style>\t<style>#icons-block_d17f28c7313b296f1bc58fa224a783f2 .icons__content { grid-template-columns:repeat(4, 1fr); }#icons-block_d17f28c7313b296f1bc58fa224a783f2 .icons__image { max-width:160px; }@media screen and (max-width: 768px) { #icons-block_d17f28c7313b296f1bc58fa224a783f2 .icons__image { max-width:82px; } )<\/style>\t\t\t<div class=\"block__content icons__content container multiple\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/Group-8-Copy-3-1.svg\" class=\" icons__image  onview \" alt=\"ecco iconography\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/Group-8-Copy-2-1.svg\" class=\" icons__image  onview \" alt=\"ecco icon - institution\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/Group-8.svg\" class=\" icons__image  onview \" alt=\"ecco icon - chat\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/Group-8-Copy.svg\" class=\" icons__image  onview \" alt=\"ecco icon - graduation\" \/>\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_0eda16e184c06d8b2cf1bba72648fba7\" class=\"image  block--has_background_image   block block--image\">\n\t<div class=\"block__background_image\"><img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco-landing-page.jpg\" class=\" image__image  rellax \" alt=\"landing page for lead generation\" data-rellax-speed=\"-2\" data-rellax-percentage=\"1\" srcset=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco-landing-page.jpg 1440w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco-landing-page-300x169.jpg 300w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco-landing-page-1024x576.jpg 1024w, https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco-landing-page-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div>\t<style> #image-block_0eda16e184c06d8b2cf1bba72648fba7{ --block-wp-padding-top:23vw;--block-wp-padding-bottom:23vw;--block-wp-mobile-padding-top:18.93vw;--block-wp-mobile-padding-bottom:18.93vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"text-simple-block_c30522e5f73d00b2f152377abee2c0e6\" class=\"text-simple has-text-align-left  block block--text-simple\">\n\t\t<style> #text-simple-block_c30522e5f73d00b2f152377abee2c0e6{ --block-wp-padding-top:1.11vw; }<\/style>\t<div class=\"block__content text-simple__content container \">\n\t\t<div class=\"row \">\n\t\t\t\t\t\t\t<div class=\"col-12 col-sm-5\">\n\t\t\t\t\t<h2 class=\"block__title  text-simple__title    onview \"><span class=\"ez-toc-section\" id=\"Social_Lead_Generation_Campaign\"><\/span>Social Lead Generation Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-12 col-sm-7\">\n\t\t\t\t\t\t\t\t<div class=\"block__text  p-regular text-simple__text   onview \"><p style=\"text-align: center\">This first phase, incorporating an updated <a href=\"https:\/\/www.ronins.co.uk\/brand-design-agency\/\">brand identity<\/a> was conceived and completed in just six weeks. The learning gathered will help inform the next step in their campaign.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"image-block_88b4cec4f3d7ecd18bc3264d3ca69e0b\" class=\"image  block block--image\">\n\t\t<style> #image-block_88b4cec4f3d7ecd18bc3264d3ca69e0b {background-color:#101016} #image-block_88b4cec4f3d7ecd18bc3264d3ca69e0b{ --block-wp-padding-bottom:3vw; }<\/style>\t<div class=\"block__content image__content container \">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"850\" src=\"https:\/\/www.ronins.co.uk\/wp-content\/uploads\/2022\/05\/ecco_case_study-1800x850.png\" class=\" image__image  onview \" alt=\"ecco responsive web design\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-paragraph container-post container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When Ronins were approached by ECCO to create a suite of landing pages for their Facebook campaigns, we understood that a high-performing conversion rate was critical to the success of the campaign.<\/p>\n","protected":false},"featured_media":5773,"template":"","case-study-category":[44,45],"case-study-tag":[50,134,48,49],"class_list":["post-867","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-study-category-brand","case-study-category-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case_study\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media\/5773"}],"wp:attachment":[{"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case-study-category?post=867"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.ronins.co.uk\/wp-json\/wp\/v2\/case-study-tag?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}